“Medicare insurance is now really a David vs. Goliath story with a local agent, David,” says Jesse Sloam, director of the organization. “How are you going to compete with the million dollar celebrity spokespersons that are being used to generate leads for Medicare insurance?”
A Medicare marketing guru advises agents that the formula for success is seen as a local Medicare insurance expert. “Consumers should understand that Medicare is a national program, but plan options are local,” Slome advises. “Showing it makes it more obvious that a local expert can help them than hearing an anonymous voice on the phone or on the other side of the screen.”
Association directors pledged to educate more consumers about the importance and value of finding a local Medicare insurance agent. We have released a series of exclusive 2023 banners.
“We know more consumers are looking for local Medicare agents as directory website traffic has increased significantly in 2022,” reports Slome. “Consumers are using directories to find agents who sell Medicare Advantage, Medigap, and drug plan options.” To access the directory, visit https://www.medicaresupp Visit .org/find-local-agent/.
“Throughout 2023, we will continue to make available marketing tools to support professional Medicare agents looking to build a business,” adds Slome. “People respond to celebrity spokespersons, but we believe they respond to meaningful information that offers real value.”
The American Association for Medicare Supplement Insurance advocates for consumer awareness and supports insurance and financial professionals who market Medicare insurance solutions. For more information, please visit https://www.medicaresupp.org.