A record number of consumers visited the American Medicare Supplement Insurance Association website during the Medicare Open Enrollment period that just ended.
“Website traffic during Medicare’s Annual Election Period (AEP) increased by 19% compared to last year’s record,” reports Jesse Slome, director of the Medicare-focused organization. increase. The organization will have available national directory listing agents to advise and assist with Medicare information and solutions.
Slome attributes the increase to general consumer confusion. “He sees one Medicare TV ad right after he sees another, and five minutes later he sees two more,” he stresses Slome. “They definitely raised awareness, but they probably made a lot of people skeptical. Do you believe Joe Namath or William Shatner who urged you to call the toll-free number?”
Medicare insurance experts believe that more and more consumers are searching for reliable information online. “The association’s directory connects individuals with local Medicare insurance agents,” Slome adds. “A significant percentage of seniors who email agents on the list asked about meeting in person.”
Slome said Medicare is a national program, but it will continue efforts to educate consumers that plan options are usually local. “Even in this era of telemedicine, many people still prefer to see their doctor in person,” Slome said. “The same goes for Medicare insurance agents who believe they are more helpful than anonymous operators at the end of toll-free numbers.”
Support insurance and finance professionals who sell Medicare insurance solutions by visiting the association’s Find A Local Medicare Insurance Agent directory at https://medicaresupp.org/find-local-agent/.
Jesse Slome is a director of the American Long Term Care Insurance Association. He also directs the Critical Illness Insurance Association of America and the Medicare Supplement Insurance Association of America. To find an independent Medicare broker near me, use the organization’s free online his directory.
