Moss Bros chose agency for organic search strategy after searches doubled during test period

Moss Bros has appointed MediaVision to lead its ‘Organic Search Strategy’ to accelerate the menswear retailer’s ambitious growth plans.

The appointment comes after a successful three-month trial that saw a 112% year-over-year increase in organic traffic, according to Moss Bros.

Under the new deal, MediaVision will offer a suite of services including SEO, content and digital PR to “build organic performance for brands.”

This partnership comes at an important time for retailers. After unveiling its new casualwear line-up, Moss Brothers said it hoped to extend brand awareness to its ideal customer base “by focusing on targeted digital channels.”

MediaVision was tasked with driving traffic, revenue, and visibility “while remaining relevant to the formal wear audience in a crowded marketplace.”

During the trial, MediaVision used a beta version of Metis, a proprietary SEO growth platform that “combines explicit content with a digital PR strategy,” to deliver results that “match or exceed the retailer’s ambitious goals.” raised.

Andrew Roscoe, Head of Brands & Creatives, Moss Bros.

MediaVision Managing Partner Matthew Platts added: The results of Moss Bros’ first trial speak for themselves, with a unique ‘technology and people’ approach to SEO ensuring he will continue to thrive as one of Britain’s most celebrated menswear names. doing. ”