Google’s John Mueller was asked whether it is important to publish content created by outsourced and in-house resources. John said it doesn’t matter. Google does not distinguish between outsourced content and internal content. What matters to Google is that the content is high quality, no matter who wrote it.
This came out at the 54:47 mark in the final hangout. John was asked, “How important is it when a publisher outsources content for scalability reasons versus when staff or staff his writers create content?”
John replied, “I don’t think we have much to differentiate. It’s all about the quality of the content as a whole.” He added: “So it’s about outsourcing content, and when you get good content back, you’re going to publish that good content. So from that perspective, outsourcing content versus in-house content is sort of a thing. I can’t say that they are different by definition when it comes to overall quality.”
Rob then asked John how Google could know if the content was outsourced. John was truncated by saying, “I don’t know,” so he didn’t really finish the idea.
Then he said “aggregated content” would be a problem. you are public “
Here’s an embedded video of this conversation:
Glenn Gabe, with some comments, said:
Often large. if very large.
— Mordy Oberstein 🇺🇦 (@MordyOberstein) April 5, 2022
All right… it’s a deal! But the link is no follow. No bargaining!
— Mordy Oberstein 🇺🇦 (@MordyOberstein) April 5, 2022
It’s interesting to know the author’s topic and whether or not Google can recognize the author. Can Google determine if the author is real and if the content must be written by a real doctor or written in a way a doctor would write? Google has previously stated that authors are not a ranking factor, and Google has previously recommended that medical content be reviewed by physicians and content authored by experts. However, Google downplayed borrowing expert names for this purpose, even though Google said before trying to identify the author’s details.
forum discussion at twitter.
