Representative Director and President Corberry Digital Marketing Agencyis a full-service digital marketing agency offering web design, SEO, PPC, social and more.
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To attract more customers, law firms need to start using Search Engine Optimization (SEO) on their website. This will improve your placement on search engine result pages (SERPs) and let more people know how you can help them. Apart from that, SEO helps you stay ahead of your competitors.
On-page SEO is the key management of website elements (as opposed to off-page SEO such as external links) to ensure that they rank higher in search engine results.
eat quality content
Successful on-page SEO starts with fact-based, high-quality content. The content should include his EAT such as expertise, authoritativeness, and credibility. This concept comes from Google’s Search Quality Rating Guidelines. This plays a big role in on-page SEO.
EAT is very important for any business, but it is especially important for law firms where all information on their website must be accurate. But what about the quality of content lurking on your own webpage? EAT can help you decide what to keep, what to change, and what to remove to improve the SEO on your page. increase.
Keyword optimization
Keywords are an integral part of your on-page SEO strategy. It is the foundation of SEO.
Target keywords must be in the first 100 words of your content. This is because Google prioritizes the first part of content delivery to determine how it ranks against similar websites.
Also, don’t forget to keep your focus on prioritizing user experience. Google aims to provide the best experience for users, so if your content helps Google achieve it, it will rank higher in the SERPs.
As a law firm, we may have a very wide variety of users, whether they are those seeking legal information about themselves in litigation against various governmental representatives or other legal entities. The keywords you choose should represent the class of users who visit your website. Focusing on inserting a large number of keywords just to try to get an SEO ranking will do you harm because Google can determine relevance. It’s called keyword stuffing, and Google penalizes websites that do it.
Finally, don’t forget to include your long tail keywords. These are longer, more specific keyword phrases that users search for when nearing a purchase location. An example of a long-tail keyword is “company specializing in on-page SEO for law firms”.
Long-tail keywords usually have lower search volume. The good news is that the more specific a user’s search is, the more likely they are to convert to a paying customer.
Page title and meta description
Search engines look at the page title and meta description to figure out what the page is about. As for users, this is what they see in SERPs for a quick understanding of what they see when they open the link.
Incorporating target keywords into page titles and meta descriptions is important for on-page SEO. The page title should be within his 60 characters so the user can see the full title in her SERP. For meta descriptions, keep them short and impactful to entice viewers to click the link.
Internal links and backlinks
Hyperlinking content to other useful pages of a website is called internal linking. This is a great on-page SEO strategy. Because readers stay on your website longer because they always find useful content. Search engines interpret this as your site being useful and valuable to users.
In contrast to internal links, backlinks are links from external websites that link to pages on your website. They are like verification votes that tell search engines that the law firm’s content is valuable, trustworthy, and helpful. As a result, this will help you rank higher in the SERPs.
mobile optimization
Did you know that most users access websites through their phones instead of computers? At the end of 2017, Google launched mobile-first indexing. As a result, if your website is not optimized for mobile phones, you can expect it to rank lower.
So make sure your website has the fastest mobile loading speed possible. To check if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test Tool.
page load speed
According to Think with Google, users are 32% more likely to leave a website when their load time jumps from 1 to 3 seconds. If it takes him 5 seconds to load, the probability increases to 90%.
Compressing files can greatly improve the loading speed of web pages. Of course, this is very important for mobiles, where many people may be operating with old phones or bad Wi-Fi connections.
Use Google’s PageSpeed Insights tool to see if your website is as fast as it can be. If your website is taking too long to load, you can troubleshoot the issue.
Conclusion
Make sure your on-page SEO is optimized according to EAT, then make sure your website has a mobile presence and loads fast. Consider internal and backlinks and of course make sure your content is accurate and truthful.
Follow this simple guide to on-page SEO for law firms and monitor your website regularly.
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