Website services and online content services help businesses maintain their websites well and provide new content optimized for search engines that can increase traffic to their websites.
Why it matters to customers
Websites can be great lead generation tools if they are built and maintained with search engine optimization (SEO) in mind. This requires skilled webmasters and online content writers, which many companies do not have in-house. Website services and online content services can fill this gap.
Website services include managing the website, monitoring and analyzing website traffic, expanding the website with new pages and posting content, and monitoring and fixing site speed issues and broken links.
Online content services range from automated solutions that scrape the web and generate content, to experienced writers who are familiar with the client’s industry. However, the choice of how to generate content strongly reflects a company’s brand and position as a thought leader. Once the content is posted on his website, even a “set and forget” approach does not yield the best results. To achieve the best possible rankings on search engines, you need to keep your online content accurate and relevant, and monitor and adjust your keywords as needed.
Why Online Content and SEO Services Are an Opportunity
Businesses of all sizes can need help maintaining a website and the ongoing nature of the work can mean a recurring income for the business. In addition to hosting, marketing automation, social media automation, and other solutions you offer, consider offering additional services to your clients.