In a recent MarketWatch article, Alphabet’s GOOGL,
If Google wants to remain the king of search engines, it will be forced to become a digital duke and offer ChatGPT a worthy challenger. The time has come.
Google subsidiary DeepMind is preparing to launch Sparrow, touted as a safer, “harmless” and more reliable alternative to Microsoft-backed MSFT.
Chat GPT. The exact date is yet to be confirmed, but DeepMind is aiming for a private beta trial later this year.
“ AI has learned from the internet, which is often vulgar, biased, and incorrect. ”
I’ve been using ChatGPT since it’s been available, so I’m aware of both its shortcomings and great potential if you know how to use it properly.
Its shortcomings are the result of several issues, from inconsistencies in AI model training to dataset-based limitations. Simply put, AI has learned from the internet, which is often vulgar, biased, and incorrect. For example, ChatGPT’s restrictions include occasionally providing inaccurate information, harmful instructions, or biased content.
Sparrow can address many of these issues because it can pull from much cleaner datasets thanks to direct access to Google’s excellent semantic search engine and decades of research.
DeepMind could possibly optimize the dataset and apply filters to fine-tune the model and provide more accurate information, including active backlinks, something that OpenAI’s model currently cannot do.
As a result, it’s also very likely that Sparrow will be more limited in what it can do. It makes sense that Google is using AI to quickly address threats to its search engine empire, not to provide a versatile AI model.
In early evaluations, Sparrow provided reliable answers and was able to corroborate them 78% of the time when factual questions were asked. These performance results are impressive, especially early in the development cycle, and Google’s AI models are likely to perform very well upon release.
But the clash of AI giants is a prelude to something far more sinister, at least for Google. The company started developing Sparrow because they were concerned that people would rely on his ChatGPT instead of their own engine for search queries.
Even if Google wins this battle, it must take the next step of integrating Sparrow into Google’s search engine/advertising services business. This will be an expensive and risky overhaul.
Sparrow must work seamlessly with its current engine, amplify its results, and lend a helping hand to its formidable ad serving system. Adding additional AI models to a tightly coupled ecosystem and continuously training them on highly dynamic datasets becomes a useful part of the equation, not a loose cannon spewing outdated information and nonsense. ), a difficult and costly undertaking.
This is the bullet Google must bite, as its competitors don’t have a $209 billion a year ad empire to protect and can “move fast and break things” with low impact.
Speaking of impact, if something goes wrong, it can affect Google quite a bit. If the search engine giant consolidates its model too quickly and begins to provide misleading or biased feedback at sensitive times such as elections, or on divisive social and political topics, it could cost Google. can cause problems with It becomes popular and leads to various legal proceedings.
Meanwhile, Microsoft’s substandard search engine, Bing, bought an exclusive license to the underlying technology behind ChatGPT’s predecessor, GPT-3, in 2019, so it would eventually be freed from irrelevance. You may get the boost you need for
Additionally, unlike Google, Microsoft does not have to protect its current ad revenue cash flow (only $7.7 billion in 2020, with plenty of room for improvement), and Microsoft is eager and aggressive to You can expect to integrate your model into your pipeline.
Both AI models have their strengths and weaknesses, but the success of Sparrow and ChatGPT will have a major impact on the future of search engines and online advertising. The battle between AI giants will also affect data privacy, information accuracy, and AI’s role in society.
more: People are crazy about ChatGPT. Here are some practical uses for marketers, programmers, and journalists.