SEO is like a vehicle, with several moving parts that need to work together for your website to function optimally. One of the key factors in building domain authority and improving rankings is the quality of your backlinks. However, two-thirds of his digital marketers consider outsourcing implementation of link building to be the most difficult part of his SEO, making it a no-brainer for businesses.
Since Google powered the Penguin algorithm ten years ago and targeted manipulative link building with the 2017 Jagger Update, search engines have implemented many link-related ranking features. The details of the ranking factors are hidden, but the algorithm used is “Detect and disable unnatural links at scale”
For example, the “Link Spam Update,” which began rolling out on July 26, 2021 and was completed in less than a month, quickly attacked sponsored, guest, and affiliate content, with algorithms spamming notorious links on these sites. Targeted spam. Google also uses link graphs to map the internet, show how different sites are connected, identify relevant topics, and filter out spam sites.
As such, businesses need good quality and relevant backlinks to their website to avoid being penalized for spammy links. That’s why outsourcing link building has become one of the most in-demand practices in search engine optimization (SEO) this year, with most marketers spending up to 10% of their marketing budget on backlinks.
Companies that switched to outsourced link building experienced significant improvements in search engine rankings. This helped us get more traffic and leads. But what works and what doesn’t when outsourcing link building?
Mistakes companies make when outsourcing their link building efforts and how to avoid them
Here are the top mistakes companies have made when outsourcing link building in 2022.
1. Don’t Set Clear Goals
Globally, companies with clear goals, such as reaching a certain number of monthly leads or increasing website traffic by 10%, have the best results over time.
The most successful link building outsourcing companies set measurable goals and use tangible metrics to track their progress.
2. Don’t do research
The key to successfully outsourcing link building is to research potential providers before hiring them. SEO is constantly evolving, and it’s important to scrutinize providers to ensure their strategies are up-to-date and ethical. For example, the May 2022 Google core update hit AI-generated content. Since then, the ranking of such sites has declined. Niche users confused by “”Garbage AI Content and Link Farms” was fast tweet How he was finally able to surpass them after the update.
Companies that have spent time researching potential providers are the most successful in link building outsourcing.
3. Excessive Reliance on Black Hat SEO Techniques
Some link building outsourcing providers may promise quick results, but beware of providers that rely heavily on black hat SEO tactics like buying links or creating spammy content. These practices can lead to lower search engine rankings overall and even cause problems with search engines like Google.
Experts suggest companies need to understand the difference between white hat SEO and black hat SEO practices. This helps ensure that the provider follows ethical guidelines such as those listed below.
- Create quality content
- Maximize keyword usage
- Establishing relationships with other websites
- Create a natural link building strategy
- Monitor progress regularly
4. Ignore Local SEO
Companies that focus solely on global SEO are missing out on a valuable opportunity when outsourcing their link building efforts. His 30% of mobile searches are location related, so local SEO can help increase your company’s ranking in these search results and increase your potential customers’ visibility.
Businesses need to make sure their providers focus on local and global SEO tactics to get the most out of link building outsourcing. This includes optimizing content for local searches, submitting listings to popular review sites such as Yelp and Facebook, and creating content for local customers.
Off-page SEO link building trends and how to use them to your advantage
SEO is an ever-evolving industry. Businesses need to stay abreast of the latest trends and strategies. You need to make sure your link building outsourcing provider is ahead of the curve in these new techniques.
Using structured data
One of the most important new trends in off-page SEO is using structured data to help search engines better understand your website content. Structured data is a type of code that helps search engine crawlers understand and categorize web pages more efficiently.
Structured data makes it easier for search engines to index your page, resulting in higher rankings and better visibility.
Utilization of influencers
By 2025, influencer marketing is projected to be a $26 billion industry. Companies are increasingly using influencers as part of their link building outsourcing strategy as they can reach a larger audience and increase the visibility of their website.
When outsourcing their link building efforts, companies want their provider to have experience working with influencers and understand how to create effective campaigns.
It’s been a competitive year in the SEO world, and it’s finally coming to a close. As you plan and execute your link building strategy for 2023, be aware of common mistakes many companies make when outsourcing their link building efforts and how to avoid them. Stay on top of the latest off-page SEO trends to ensure your link building outsourcing provider is ahead of the curve.
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