Exciting news at Peloton Interactive (NASDAQ: PTON), as the home exercise equipment maker fell slightly in Monday afternoon trading. In fact, Peloton recently experienced a spike in web traffic. Analysts, on the other hand, have noticed it and have offered some positive words in response.
Citigroup analyst Robert Josie liked the numbers. Onepeloton.com was flooded with new traffic as Peloton lowered prices on various devices. This could also mean a surge in purchases. People looking for more information about Peloton’s product line are more likely to purchase scales.
Josey mentions that Peloton has made three separate promotional deals. This three he started on November 14th and ran until January 8th. Meanwhile, traffic to his Peloton page increased by 42% between October and November. There was a slight decrease in December, but only 5%. After that, traffic increased by another 28% between January and January 25th.
TipRanks’ website traffic tracker also shows what happened. Traffic growth in November was not overall, but desktop traffic increased significantly.However, mobile traffic dropped significantly during that time, affecting overall results.