The Pineapple Billboard campaign launched Thursday, September 1st around Johannesburg, Pretoria and Cape Town.
According to Pineapple, it was built digitally from the ground up, which makes it different from other insurance brands.
The brand says insurance is always built the way it should be. So a pot of money for the community that uses the pot to pay if something goes wrong.
If brands have cash left over, it doesn’t go to the pockets of executives or shareholders.It is shared with the community — business has no incentive if customers honor contract termination No pay bills.
Pineapple says it provides everything its customers need and nothing they don’t need when it comes to insurance.
Gauteng and the Western Cape have exactly 90 signs, each unique and adding brand. The goal was to reward the consumer each time he or she notices a new site so that he doesn’t repeat the same line twice in the same area.
Insurance has said that creative work is full of self-awareness, adding, “What needs to be said about insurance… [nothing]And often apologizes to the audience for being exposed to yet another insurance ad.
“It’s self-deprecating at times, but it’s honest, pure, and innocent. Much like the culture, the team, and the brands they’re proud to sell,” adds Insurance.
Pineapple Chief Marketing Officer Nicole added: Create an account and create intimate conversations with your audience. ”
“As a brand, you must be doing something right when traditional media is brought into the digital space by your audience,” says Nicole.
Pineapple has seen a more than 1,500% increase in website traffic and a 100% increase in user-generated content since the Billboard campaign launched.
Marnus, CEO of Pineapple, added:
“We believe that people perceive brands the way they perceive people. Before focusing on many USPs, it was important to show our personality first.” says Marnus.
For more information, please visit www.pineapple.co.za.
pineapple billboard campaign Pineapple billboard campaign pineapple insurance company pineapple sign funny sign hmm outdoor advertising advertisement OOH campaign