Estimated duration: 4-5 minutes
In today’s digital age, it’s not enough to just start a business and hope your customers will find it. As such, digital marketing companies are exploding from the need to provide SEO (search engine optimization) and other critical strategies to their businesses. From this niche, his local company SEO Werkz has emerged as a leader in its field.
This Riverton-based business has been named to the Inc. 5000 not just once, but five years in a row. Now, their growth continues with a series of new acquisitions.
SEO Werkz Acquires Climb Marketing
In September 2022, SEO Werkz acquired Michigan-based marketing company Climb Marketing. Founded by Jeremy Lopatin in the mid-2000s as a personal project to get his family’s tea business off the ground, Climb Marketing is the culmination of Jeremy’s journey to becoming an expert in his digital marketing world.
With a focus on B2B and enterprise marketing engagements, Climb Marketing has helped many clients achieve success in the digital space. This acquisition will further enable SEO Werkz to support the largest entities in a powerful way.
SEO Werkz CEO Paul Staten said: “This will help us continue to grow these larger engagements and expand our focus to larger companies in 2023.”
Climb Marketing joins the SEO Werkz family of companies, adding seven highly skilled marketing professionals to the group.
SEO Werkz Acquires Marlin Consulting
Shortly thereafter, in October 2022, SEO Werkz acquired Marlin Consulting, a Florida-based SEO, web design and hosting company. Founded in 2009 in Palm Coast, Florida, Marlin Consulting specializes in web design and has received national awards for website design and related services. Today, they offer the best design rates in the business, as well as the same kind of monthly contract that SEO Werkz already offers.
Marlin Consulting marks the sixth acquisition in SEO Werkz’ history, adding two seasoned web design professionals to the team.
“The addition of Marlin Consulting supports our web development team with many years of experience,” says Staten. “We are excited to continue to support our clients and strive to bring exciting new services that were previously inaccessible!”

SEO Werkz acquires Firetoss
SEO Werkz acquired Firetoss in November 2022. Firetoss is a Utah-based graphic design and marketing leader founded in 2010 by Tony Passey. The company was already well known in the region for its work with leading institutions such as the University of Utah, Real Salt Lake, Colliers International and DigiCert. Firetoss meets a variety of needs, from building an e-commerce store to designing his website, managing digital advertising, and more.
This major acquisition brings 17 experienced Firetoss employees to the SEO Werkz team, bringing the total company to 65 US-based employees.
“Firetoss is an addition to a company I’ve been with for many years,” says Staten. “Tony and I spent years working through the details and finally the stars aligned. ”
I’m looking forward to
Overall, SEO Werkz added 25 new employees to the team in 2022. And not to mention the addition of enhanced services and features that help the company stay at the forefront of the digital marketing space.
“It’s going to be a great 2023,” says Staten. “We look forward to continued growth as we strive to do the right thing for our clients. Especially to win all our clients business by showing a very early return on investment. We have built 800+ active SEO campaigns and 350 Google Ads campaigns and invested month after month because they understand the value we bring.This is me Our passion!”
What can SEO Werkz do for your business?
The ultimate goal of hiring a digital marketing company is to have your business appear at the top of every search results page. SEO Werkz specialize in getting your business in front of people who need your services, but that’s not all they do. SEO Werkz also offers a full suite of digital marketing services including pay per click (PPC) and Google Ads, paid and organic social media marketing, email, web design and development.
SEO Werkz has been in operation for over nine years, providing diverse and customizable digital marketing solutions to business clients in Utah and nationwide. For more information on how SEO Werkz can improve your online presence, visit our website or call us at (801) 456-0195.