founder and CEO of Soderman SEOis a master SEO company specializing in 100% data-driven SEO services to maximize ROI.
This year is off to a rocky start for SEO agencies as more companies realize the value of organic top spots in search rankings. It’s easy to see why, as 93% of his online experience last year started with a search engine query. If you run a business or are looking to promote any kind of content, ranking high in organic search results is essential and the competition for those top results can be fierce. .
But how do you know what SEO trends are working to kick off the competition? With every survey, new SEO trends seem to emerge and others disappear. Google’s algorithms are evolving rapidly, and trends that worked last year may not work this year. It’s almost impossible to know which of his SEO trends are working without keeping track of your website’s key metrics.
As an SEO agency with over 250 clients, we know exactly what the search engines are doing. With access to thousands of data points on every SEO strategy we implement, you’ll be 100% dialed in on new SEO trends that have emerged, trends that continue to thrive, trends that are becoming stronger, and trends that are currently dying. is in.
We have just completed our first quarter audit and have seen some amazing early results. Let’s get started! Here are the 10 SEO trends we’ve found to be dominant in 2022 so far.
1. Core Web Vitals
In 2022, Core Web Vitals top the list not only because they were a ranking factor, but because they continue to get stronger every year. Core Web Vitals are a set of ranking factors used by Google to ascertain a user’s overall experience on a particular his website.
Core Web Vitals consist of three measures of speed and interaction: maximum content paint (LCP), first input delay (FID), and cumulative layout shift (CLS). LCP refers to the time it takes for maximum content to load on a page, while FID measures how long it takes for a site to respond when a user first interacts with the site. CLS focuses on how many layout changes a page has undergone during its lifetime.
Improving Core Web Vitals has a big impact on search engine performance.
2. “People also ask”
One of the most common search features that users use is “People also ask questions”. Of the 2.5 million queries, 48.4% were based on “people also ask questions.”
To rank high in search results, your content should provide answers to frequently asked questions. This extends the featured snippet. You can use the Keyword Tool to find the right keywords your readers are searching for and use them in the answers you provide. Include questions in her H2, H3, H4 in your content or create a FAQ section.
As search engine algorithms evolve, so does the quality of your content. When creating content, you should follow his EAT principles of expertise, authoritativeness, and authenticity. EAT is what Google uses to determine if a web page offers quality content.
Improve your EAT by following some basic guidelines.
• Create unique content that people are searching for.
• Cite sources.
• Include a biography that reflects the author’s expertise.
• Don’t use auto-generated content, overwhelming ads, paid link campaigns, or blatantly “sales” content.
4. High quality backlinks
Yes, building authority on backlinks will continue to be dominant in 2022 and I don’t think this will go away anytime soon. It’s the quality of backlinks that plays a role. Not all backlinks are created equal. Quality is stronger than quantity.
With the proliferation of online video platforms over the last few years, it’s important to have an SEO strategy that includes video. In fact, according to research, video will account for 82% of his global IP traffic by the end of 2022.
6. AI content
AI-generated and search engine-optimized content is a growing SEO trend. This strategy not only speeds up content creation, but it is also highly optimized.
Leveraging AI was good filler for our agency, which needs to produce a lot of content in a short period of time. However, humans still need to play a major role in evaluating and editing AI-generated content to ensure the quality and originality of the final work. Remember, simply generating content and adding it to your final work can end up in Google’s doghouse.
7. Long content
High-quality content ranks high on most search engines, especially Google. Although length does not directly affect content ranking, we found that longer content ultimately ranked higher. This is because long-form content provides the key things we want: original research and analysis, depth, and sources.
8. Schema markup
Schema markup is the behind-the-scenes code placed on your website’s pages to help search engines better understand what those pages are about. Google uses schema markup to create rich snippets. These snippets provide more information and make your site more engaging for users.
We recommend using Google’s Markup Helper to help you start ranking better on search engine result pages (SERPs).
9. Update existing content
This is one of the most overlooked and one of the easiest to implement. All website owners should go back and evaluate the content and add extra details, longer copy, better images, etc.
10. New Sites Have Opportunities
Search engines are better aware of quality content and sites that offer a better experience. This means that as long as you create quality content and that website performs well, your new website will likely rank higher.
These are some of the top SEO trends we saw in early 2022. As SEO becomes more and more important, you need to create a system to keep up with what’s working and what’s not.
The Forbes Agency Council is an invitation-only community for executives at successful public relations, media strategy, creative and advertising agencies. am i eligible?