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Want to get more mentions online, create more backlinks and increase brand awareness? Who wouldn’t? Digital PR can do just that, but one of the most overlooked digital PR strategies is press release creation and distribution. Let’s see how you can use this process in your SEO strategy.
A press release is a text written about a particular news or event within your business. Press releases are a means of proactively providing important information about an organization to journalists and news outlets so that they can write and publish articles.
See it like digital storytelling. Your press release should be interesting and provocative enough to grab the attention of the media, blogs, and other distributors.
Related: Harnessing the Power of New Public Relations Technology
Press releases and SEO
So, does press release distribution help SEO? The short answer is yes. The purpose of press release distribution isn’t necessarily to get a certain number of backlinks to your website, but it should be used as a distribution channel for sharing branded content. The link you want is created by the journalist who transcribes your story. They are likely to be high-quality, natural, relevant, and trustworthy backlinks, and quality backlinks are important ranking factors.
Every website wants to include these in their backlink profile, so make sure your press release distribution provides content that will get journalists and news outlets to talk about your business and the information you provide. You have to aim. They write press releases and add a natural twist to the story. When they do, they will link back to your website as a reference for their readers.
Press releases are a great brand building tool, as they are most likely linked to your home page. Landing media coverage, both online and offline, is great for brand exposure and attracts a variety of natural back-to-websites as well as lots of referral traffic from users reading and sharing news publications. You can also generate links.
RELATED: How to write press releases that reporters actually read
Press release distribution
Let’s take a look at how press release distribution works. First, don’t try to write a press release if you have nothing to write. A journalist’s time is limited. Website real estate is no different. You want to write a press release for a groundbreaking employee initiative or an innovative product you just launched.
It would be better to get media attention right away. You don’t want to be mass-selected and deleted before they have a chance to know what your press release is. This also applies to the length of your press release. Get to the point ASAP and if the journalist wants to know more, they will contact you directly. For this reason, we will stick to one topic. Now that we have the press release, let’s take a look at how it’s being distributed.
First, it depends on whether you plan to distribute press releases or use a service to create and distribute them. If you choose to distribute press releases, you may notice a low conversion rate. However, you can also use a service that does everything automatically.
Press Release Writers create compelling press releases to professionally communicate your news. The advantage of using the service to create press releases is that you don’t have to spend time and resources researching how best to create press releases. It has unlimited revisions and is not distributed until it is suitable.
Related: Press releases aren’t dead.4 reasons why it remains a valuable tool
Incorporate press release distribution into your marketing strategy
First, you should consider the content of the press release. More and more brands are adopting a more personalized and human approach to press releases. Truly meaningful stories work best because people crave reality more than ever.
There are various studies on when to issue a press release. Many suggest publishing on Tuesdays or Fridays at 7:00 am and 8:00 am. Remember, on average, over 1000 press releases are sent to journalists’ inboxes every day. Promote more visibility.
It may be wise to share the release a few minutes before or after a typical bombing. Share on social media in the afternoon and weekends. This is because people are most active on these platforms and are more likely to discover, engage and share content. Press release distribution can be a very useful tool for your SEO strategy and the right strategy can transform the user experience of your business.
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