Misconceptions about SEO
Perhaps most of us are aware that Google is the dominant search engine in the industry based on market share, and whenever Comscore releases market share statistics, Google consistently accounts for about 60% of the overall market. ~70%. share over the years. This is why SEO goes crazy when Google changes its algorithm. A lot of his SEO experts would complain and hate, but I have no idea why they should. Come to think of it, Google isn’t primarily serving his SEO community. Their main concern is to continually improve search results to keep users happy. The bottom line is that Google is trying to please many users with its search engine. The more users Google has, the more advertisers are interested in using Adwords’ pay-per-click (PPC) advertising service. SEOs are just a fraction of the billions of search engine users. This percentage is therefore likely to be exceeded by the majority of people who use the service.
I think it’s funny how SEOs perceive Google’s updates as demoralizing their efforts and convince them to use Adwords instead and make more money. Well, in my opinion, it’s highly unlikely, but who knows they might be right. It leans on the side of Google’s desire to provide users with a better search experience than persuade them to join.
Rather than always blaming Google for your ranking declines and organic search traffic declines, let’s take a closer look at what mindset you should have to move forward. What kind of mindset does your SEO team have to do to make your SEO strategy future proof?
SEO core knowledge
After playing around in the field of SEO since 2004, in 2006 he started a formal career (leaving web design and development), eventually climbing the corporate ladder from company to company as SEO Specialist, SEO Engineer, and now up to. , his SEO Director at Internet Marketing Inc., I have seen a shift in skill and talent focus when looking for new candidates to work with, finding the right outsourcing his vendors and other partners. I’ve seen the And certainly it was quite different before I worked in his SEO field.
From firsthand experience and learning from many SEO friends who are in the industry, if most are grouped together as 3 main areas, backgrounds of knowledge, you can see that they come from 3 different groups.
- 1 – Marketing Background: These people have a relevant bachelor’s degree or have a job that goes in this direction. Knowledge and experience in this area helps with SEO, knowing how to promote your product, reach people, create buzz, and create something that helps your product’s overall awareness, with or without SEO. But they know how to get the attention of people in their target market, so it’s the same people you reach out to online and you can target them well. Ultimately, their job is to help users link naturally to your site, ranking well across search engines.
- 2 – Write the background: These people are trained in writing and are primarily focused on pleasing readers and actual website users, not search engines. Good writers don’t really look at keyword count or keyword density as a primary factor in determining how they write. Writers create compelling content for users and increase their interest in reading. Persuade users to take specific actions. They get their point across in the simplest of words and always use the key words needed to rank high at the same time in a very natural sounding tone. It allows users to distribute this content online through social media, email, instant messaging, and various other methods, ultimately linking it naturally to others.
- 3 – Technical background: Nearly 99% of the time you’re trying to rank web pages. And many technologies are used to create web pages.
- Design: Using graphic software and front-end development in HTML, CSS and JavaScript. In more advanced cases, some sites run on Adobe Flash or AJAX.
- Server-side programming: Back-end development can be done in various scripting languages such as PHP, ASP or .Net, JSP, Perl, Phyton, Cold Fusion.
- Database: These server-side scripts are often associated with database-specific databases. Examples of these include MySQL, MS SQL Server, PostgreSQL, Oracle and Sybase.
- Common CMS’: Instead of programming from scratch in server-side languages and databases, in many cases you can simply use a CMS and customize it. There are many popular CMS such as WordPress, Drupal, Joomla and CMS for online shopping such as Magento, OS Commerce, ZenCart, Cube Cart, xCart.
- Server configuration: All websites are hosted on servers. Servers can also cause SEO issues such as 301 redirect issues, error 404s, or URL rewriting issues where these implementations vary by platform. The configuration on Windows running IIS is different than running Linux running Apache.
- Domain Names: International campaigns need to deal with different country code top-level domains (ccTLDs).
- Mobile SEO: For mobile websites, we recommend using user agent detection to automatically detect web browser devices and display the website appropriately depending on the user agent.
All three of these core knowledge backgrounds in SEO are important, and the best SEO guys I know have above average knowledge and experience in all three of these SEO background areas of study. Not all her SEOs are these experts, but even if they are not, they either have a specialized role with a specific purpose. As such, there are titles such as Content Writer, Link Builder, and SEO Web Developer. Those who have a complete strategy and analyze the whole site need all the practical knowledge. If not, it depends on others. They partner with others, add team members, outsource work, or try to learn new things on their own.
In the past, one basic background knowledge and two other minimal knowledge was enough.
Larger SEO agencies with more funding and resources will be able to implement a variety of optimization strategies that revolve around all these areas. Small businesses and some freelance his SEO contractors, especially if the keywords are not very competitive, for small and medium sized local businesses he only had to do one thing.
Most of Google’s algorithm changes go against technical SEOs who abuse ranking factors.
I’m not saying that all SEOs with a technical background abuse ranking factors all the time, but often the black hats who use these abusive techniques have some sort of technical background. Often they create tools to automate the optimization. Even if they didn’t create the tool, they are users of tools that require less technical knowledge. Below are some examples of exploits carried out by tools created to manipulate Google’s algorithms.
- Content aggregation and content scraping scripts
The main source of duplicate content online. We are often annoyed by various advertisements. - Content spinning script
They can be built as standalone desktop applications, web-based applications with APIs, CMS plugins, add-ons, extensions, or modules. It was created to address the problem of content duplication, but often contains bad grammar and low quality content. - article directory script
Article directories used to be articles repositories where you could search and find online and offline articles for your own magazine or news website. The only benefit an author gets is recognition. Until article directories started ranking themselves and spammers came in and created their own article directories. - web directory script
Online web directories aren’t as powerful today as they used to be. What probably still works is about geographic location and official citation sources. But everything else running a common open source directory script is apparently made just for linking and no longer works. - Submission application form
It may take the form of a desktop application, or a web-based tool, a tool for submission to various locations (article directories, website directories, forum posts, blog comments, social bookmarks, etc.). Most of the time these posts look very spammy. It’s not the software’s fault, it’s how the user was using it. - Multiple blog management systems
A popular CMS plugin for managing multiple sites for blog networks. His SEO using this technique simply creates a network of blogs created just for links. I use multiple management systems to easily manage my blog. - Templates and Widgets Link
Almost every CMS has a templating system, each with the opportunity to show or hide links. The same applies to widgets on his CMS platform. It often masquerades as a free theme or tool to entice people to install it.
Not all technical SEO is bad
After discussing all the scripts and tools that abuse Google’s algorithms, this does not mean that all SEOs with a technical background are bad black hats. Fixing 301 redirects, fixing internal duplicate content, improving page speed, externalizing JavaScript and CSS, improving, and many other things you can do to help your website rank better without technical knowledge and abuse. I have. Flash and AJAX implementations, code order improvements, and more.
Many CMS platforms like WordPress, Drupal, Joomla and even shopping cart CMS like Magento, OS Commerce and Zen Cart are getting better and better with many on-page fixes. SEO issues. Also, if you need some improvements to the core files, you can search the internet for various plugins, modules, extensions and add-ons for many CMS platforms that solve most of your SEO problems. This doesn’t mean you can just kick the tech guy out. You still need someone to install and configure them, but they are less proficient in programming and easier to learn for non-programmers.
SEOs with backgrounds in marketing and writing will be more in demand in the months (or years) to come
It was technical SEO that abused the algorithms, and where their knowledge and experience in the good side of SEO is needed, it’s getting easier and easier with today’s CMS. The Panda and Penguin updates were largely due to exploitation via various methods previously mentioned. And to get out of the Panda and Penguin update, I’ll boil it down to his two main things Matt Cutts has preached over the years.
- quality content
anti panda - natural link
anti penguin
Quality content comes from writers. And those content ideas that bring a natural buzz come from marketers. Marketers can see high-quality content in a variety of ways, not just text, but videos, tools, images, and anything else they can promote. Natural links are generated from content of the same quality. Over the years many people have tried to manipulate the system, but it was inevitable. As the situation worsens, Google will constantly update its algorithm to fix it. Also, as Google improves its ability to judge low-quality content and artificial links, creating high-quality content and natural links should be part of your long-term SEO strategy, and writers and More of the creative talent of marketers is needed.
