Opinion holder entrepreneur Contributors are their own.
Consumers today start their customer journey from a search engine. This means that companies with websites need to rank on the first page of Google or other search engines such as Bing and Yahoo. This makes search engines the most powerful online marketing tool available. Search engines not only attract more users, they also bring customers to your site.
Websites that rank on Google’s first page see a significant increase in traffic and conversions. Ranking on the first page increases traffic by 134% over what was previously listed on the second page. Ranking #1 on Google’s first page gives him 34% more organic traffic than #2, 3, 4 and 5 combined, and you get this: search engine users he 75% of Do not scroll more than one page.
However, to rank in Google’s Top 10 (first page), you need a fully optimized website that is the best companion for search engine algorithms. This is achieved through ethical Search Engine Optimization (SEO) practices.
SEO isn’t magic, but it does require knowledge of search engine algorithms and a specialized skill set. This is why most business owners turn to his SEO expert who is experienced and reputable. However, choosing her SEO agency to handle her online presence isn’t as easy as it should be. Not all institutions deliver what they promise. But there are signs to look for to make sure you choose the right one.
RELATED: It Might Be Time to Fire Your SEO Firm
Is their SEO strategy aligned with Google‘guidelines?
Top SEO agencies understand how Google’s algorithms work and never stray outside boundaries. You should look for experienced professionals with a proven track record of highly ranked clients. More importantly, we want to ensure that the methods it deploys are ethical. there is. There are also a number of his SEO agencies that use “black hat” tricks.
Illegal SEO techniques include auto-generated content, sneaky redirects, scraped content, paid link building schemes, and thin content (less than 300 words per page). Google clarifies that websites that violate quality guidelines will be delisted from search engines until the issue is resolved.
Google said: “Website owners who spend their energy maintaining the spirit of the ground rules provide a much better user experience and, as a result, enjoy better rankings than those who spend their time looking for loopholes to exploit.” can.”
Beware of SEO agency promises
SEO works, but it takes time to reach the highest ranks, and you shouldn’t expect to rank in the top 3 within a year. It takes 6-12 months to reach Google’s first page.
That’s probably not the news you want to hear, but it’s advice to look for when choosing an ethical SEO agency. Anyone who promises to be on the first page of Google within three months is using black hat techniques. Fast results may be great in the short term, but they have detrimental effects that can damage your business in the long term. , once it gets there it stays there.
Are their testimonies genuine?
Testimonials give consumers assurance and confidence. The problem is that online testimonials can be forged. Do not rely solely on testimonials posted on websites. His SEO firm of quality has a strong presence online. You should be able to find positive reviews on consumer rating websites such as TrustPilot and Trustist, as well as selected social media accounts.
You would expect an experienced SEO agency to have a lot of positive reviews, perhaps interspersed with negative or mediocre comments. But even these so-called trusted platforms cannot be trusted. A company or its competitors can fake reviews.
The best way to check if a positive review is genuine is to contact the person advertised on the agency’s website. If the reviews are honest, you should be able to find your business on the first page of search engines, even better if the SEO agency also publishes case studies on her website.
Related: 5 Tips for Choosing Your Next SEO Company
ask about your keywords
Search engines rely on keywords to match search terms to the most relevant pages. However, search engines rank millions of websites that all use keywords on the same principle.
Creative SEO agencies use smarter tactics: niche keyword research. This technique identifies high-quality keywords with the least competition. Essentially, niche market research avoids competing searches by leveraging searches using long-tail keywords. This allows companies to find their target audience more frequently.
For example, let’s say you offer a self-help program for people with depression. Common keywords that everyone uses are:
- “Self-development tools for depression”
- “Depression Therapist”.
These may be quality keywords, but they are also competitive keywords. Niche market research identifies long-tail his keywords that target people looking for a particular product or service. for example:
- “How To Cure Depression Without Drugs”
- “What causes depression?”
- “How to Manage and Overcome Depression Quickly”
Long-tail keywords can identify customers looking for a specific solution, resulting in higher conversions.
Does your agency specialize in local SEO?
Local SEO helps small businesses attract customers by targeting search engine users in their local area. 46% of all Google searches have a local intent.
Optimizing your website tells Google how to provide solutions to individuals in your area so it can appear in search engine results. Also, getting local customers leads to more sales.
Related: 3 Tips for Choosing the Right SEO Agency
