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Readability is an important factor in writing website content and pages, but it is not necessarily a Google ranking factor.
HOUSTON, Texas, United States, Dec. 20, 2022 /EINPresswire.com/ — Google considers a variety of factors when ranking websites on search engine results pages (SERPs). Some are widely known and understood, others are implied only by circumstantial evidence. Many companies new to SEO wonder if “readability” is among the many ranking factors. Actual SEO Media, Inc., from his own understanding as an SEO firm over the years, would answer this question with “No, it’s not.”
Definition of “readability”
Before getting into why this factor is or isn’t considered in Google’s rankings, it’s good to understand what “readability” is. Readability is how difficult or easy it is to read a web page. Readability should be the golden ratio for anyone thinking about the essence of search engine optimization (SEO). It doesn’t look like this page sounds too ignorant, but it’s something a layman can understand on the subject.
Readability itself is a collection of many factors. Popular tools like the Yoast SEO WordPress plugin have a section dedicated to “readability”. It indicates aspects of the sentence such as the passive voice, paragraph length, subheadings, bar length, and even the amount of transition words. Most tools quantify general readability based on the Flesch Reading Ease (FRE) score.
This FRE score ranges from 1 to 100. The higher the number, the easier it is to read the content of the page. Of course, the smaller the number, the harder it is to read. For his general SEO purposes, the “sweet spot” is around 60, which is equivalent to an eighth grade reading level. Around 70 is junior high school level, and around 50 is university level.
Of course, it’s no secret what goes into the FRE score. It is mainly based on the sentence length of the page and the difficulty of word choice. The longer the sentence and the more difficult the words, the lower the score and vice versa.
Why readability is not a Google ranking factor
Readability is important for visitors to your site, but it’s not always a ranking factor. Most of Google’s ranking factors center around user experience. The easier it is for users to find answers to their questions, the higher her website ranks on search results pages. Most people think that readability falls under user experience, and to some extent it does, but there is another layer to consider.
For example, a doctor’s website’s content naturally includes more difficult words. After all, medical and technical terms are difficult for the average person. But if readability is a ranking factor, users looking for answers to medical or highly technical questions won’t be able to find relevant pages. If so, highly technical pages will likely lower your readability score and appear lower on search results pages.
This is not to say that readability is unimportant. It’s not a ranking factor according to Google’s terms, but it still plays a role in keeping users on your website. If the words are too difficult to read, users will navigate to other her websites depending on the topic. So the best rule of thumb to keep in mind is that readability should be adjusted according to the topic at hand.
Actual SEO Media, Inc. is Houston’s leading SEO company, providing clients with a way to grow their online presence. The company harnesses the power of search engine optimization to help businesses increase their online visibility and establish a stronger presence on the Internet. The company believes that by writing blogs and articles, he can increase the diversity of content on the website and increase brand awareness online. For more information, please contact our office at (832) 834 – 0661 or email us at info@actualseomedia.com.
Jammin Moots
Actual SEO Media Co., Ltd.
+1 832-834-0661
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