The most effective way to increase your company’s revenue is to align your marketing and sales teams. Let’s start with the basics.
clear mission: Before analyzing data and getting to the heart of RevOps, companies need to have a clear mission shared and understood across the company. In addition to mission, companies also need to understand their target users and demographics. This allows us to tailor our marketing and sales experience to reflect our customers’ values, wants and needs. This leads to a more enjoyable customer experience and therefore Increased revenue.
Funnel approach: Think of RevOps as a funnel. Located halfway between marketing and sales, marketing is the broad, detailed and large opening at the top that attracts potential customers and attracts them to what you have to offer. From there, the sales team takes over, pitching to prospects and converting them into clients or customers.
Goals and KPIs: A KPI (Key Performance Indicator) is a performance measurement that sets specific goals and tracks a department’s progress toward those goals. Align your sales and marketing teams by ensuring that your KPIs have a direct impact on your broader company objectives. Whether it’s increasing website traffic, tracking subscriber growth, conversions, and more.
Frequent meetings: There’s no better way to align your sales and marketing teams than by meeting regularly. Discuss the highlights and lows of the week, what’s working and what’s not, the support and changes your sales team needs from marketing to win clients.
Share marketing content with sales: The main purpose of marketing is to promote a product, company or service. attract potential customersIn doing so, the marketing department needs to track the content they are creating and highlight key takeaways to share with sales in order to make a well-informed pitch. Track your marketing team’s content through shared documents, calendars, and more.