SEO and social media marketing strategies are not only different, they are polar opposites. Read on to find out what you’re doing right or wrong…
To bobby owsinski music 3.0
Whether you’re an artist, band, songwriter, or musician, you need (and probably already have) an online presence. And it has to be strong.If not, it could be the difference between keeping yourself busy with a gig, practicing at home, or a new video going viral or sitting Youtube collect dust. We’ve talked a lot about search engine optimization (SEO) and improving your social presence for your website, but it’s important to note that both approaches are different. In fact, the search and social strategies (website and social presence) are completely opposite.
orbital media came up with a great overview of 7 ways SEO differs from social. please.
Follower’s mindset
- Online users of search are busy and looking for specific answers.
- Social users are bored and want entertainment.
Topic lifetime
- Long form evergreen content is great for SEO.
- Trending topics that provoke reactions are what drive social posts.
content format
- When it comes to websites, long texts that drive SEO.
- Social has become a visual medium and short-form video shorts, reelWhen tick tock currently in control.
Paid targeting
According to Orbit Media:
- In paid search, “I know everything they’re thinking, but I know nothing about who they are.”
- On social, “I know nothing about what they’re thinking, but I know everything about who they are.”
collaboration
One way to build an audience online is by collaborating with someone who already has a large audience.
- For your website, search engines look for quotes from experts and links to expert websites.
- For social, I’m just looking for someone with a large following.
conversion
- If someone is specifically looking for you or the information you have, they are more likely to buy, share, or interact.
- On social, they weren’t really looking for you, so seconds after they found you, they might do something else.
traffic limit
- When it comes to SEO, you only get the maximum number of people searching for you that day.
- With social, there are no limits to how far or how fast something can spread.
As you can see, the strategies behind search and social are very different because everything about audiences is different. Build authority on your website and seek attention on social. Remember that your online presence will be stronger in both areas.
bobby owsinski Producer/Engineer, Writer, Coach. He has authored his 24 books on recording, music, music business and social his media.
Read more: https://music3point0.com/2023/02/01/different-strategies-for-search-vs-social/#ixzz7s6cJgjUq
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