“Search engine optimization service Global Market Report 2022, By Type, By Organization, End User Industry”
This report provides strategists, marketers, and senior executives with the key information they need to assess the global search engine optimization services market that has emerged from the COVID-19 shutdown.
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Major players in the search engine optimization services market include Axel Springer SE, Google, Bing, Baidu, Ask, Yahoo and others.
of Global Search Engine Optimization Service The market is projected to grow from $51.74 billion in 2021 to $63.19 billion in 2022, at a compound annual growth rate (CAGR) of 22.1%. This growth was primarily due to companies restructuring their operations and recovering from the impact of COVID-19. The impact of COVID-19 has previously led to restrictive containment measures, including social distancing, remote work and the closure of commercial activities, creating operational challenges. The market is expected to reach $134.26 billion in 2026 at a CAGR of 20.7%.
The search engine optimization services market consists of revenue generated from the sale of SEO advisory services by entities (organizations, sole proprietorships, or partnerships) that provide advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients to optimize their website and its content in order to increase the website’s visibility in search results.
The main types of search engine optimization services are agency SEO services and freelancer SEO services. An SEO agency is a business that specializes in search engine optimization. Increased web visibility benefits businesses. The various organizations include small and medium enterprises (SMEs), large enterprises, and are used in various sectors such as professional services, IT services, e-commerce, hospitality, recreation, and real estate.
Asia-Pacific was the largest region for the search engine optimization services market in 2021. Africa is expected to be the fastest growing region during the forecast period. The regions covered by this report are Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Rising penetration of mobiles, tablets, and other electronic devices and increasing data consumption will drive the web content, search portals, and social media markets. Increased sales of electronic devices lead to more people owning internet-accessible devices and more access to digital platforms. For example, her average internet time per person in the US will increase to 282 minutes per day in 2021, allowing businesses to increase their revenue per user. This increasing average internet usage is expected to drive the search engine optimization services market.
Government regulations may restrain the growth of the search engine optimization market. For example, the concept of net neutrality allows Internet Service Providers (ISPs) to block content based on source or destination that discriminate against certain applications (such as BitTorrent), or to make it difficult for smaller websites to access. This means that we cannot impose any special access charges on you. user. Regulations such as net neutrality impede the free conduct of markets and favor websites that pay fees to Internet service providers.
Competition for search traffic is significant among major players such as Google, Yahoo, and Bing. It has seen strategic partnerships among its major competitors and has a large share of the revenue. For example, Apple uses Google as its default search engine, which contributes as much as $8.8 billion to Google’s annual revenue, and Yahoo is switching to Microsoft Bing.
2. Report structure
3. Characteristics of Search Engine Optimization Services Market
3.1. Market definition
3.2. Main segmentation
4. Product Analysis of Search Engine Optimization Services Market
4.1. Main products and services
4.2. Key features and differentiators
4.3. Developed product
5. Supply Chain of Search Engine Optimization Services Market
5.1. Supply Chain
5.3. End Customers
6. Customer Information of Search Engine Optimization Services Market
6.1. Customer Preferences
6.2. End-Use Market Size and Growth
7. Search Engine Optimization Service Market Trends and Strategies
8. Impact of COVID-19 on search engine optimization services
9. Market Size and Growth of Search Engine Optimization Services
9.1. Market size
9.2. Historical Market Growth, Value ($ billion)
9.2.1. Market drivers
9.2.2. Market binding
9.3. Forecast Market Growth, Value ($ Billion)
9.3.1. Market drivers
9.3.2. Market binding
10. Regional Analysis For Search Engine Optimization Services Market
10.1. Global Search Engine Optimization Services Market, 2021, By Region, Value ($ Billion)
10.2. Global Search Engine Optimization Services Market, 2016-2021, 2021-2026F, 2031F, History and Forecast, By Region
10.3. Global Search Engine Optimization Services Market by Region, Growth and Market Share Comparison
11. Search Engine Optimization Services Market Segmentation
11.1. Global Search Engine Optimization Services Market, Segmentation by Type, History and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Global Search Engine Optimization Services Market, Segmentation by Organization, History and Forecast, 2016-2021, 2021-2026F, 2031F, Billion Dollars
- Small and medium enterprises (SMES)
- large company
11.3. Global Search Engine Optimization Services Market, Segmentation by End User Industry, History and Forecast, 2016-2021, 2021-2026F, 2031F, Billion Dollars
- Professional service
- IT services
- real estate
12. Market Indicators for Search Engine Optimization Services
12.1. Search Engine Optimization Services Market Size, % of GDP, 2016-2026, Global
12.2. Average Search Engine Optimization Services Market Spending Per Capita, 2016-2026, Worldwide
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