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    SEO: Mit Deep Links besser ranken

    SEO: Mit Deep Links besser ranken

    Drive More TrafficBy Drive More TrafficFebruary 7, 2014No Comments3 Mins Read
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    May affect user experience. Die Deep Links haben auch einen vorteilhaften SEO-Effekt.

    Deep Link – In die Tiefe gehen

    These sites are linked to, and some pages are linked from OnPage-SEO deep links. Dabei geht es – im einfachsten Fall zum Beispiel mit einer Navigation beziehungsweise einem Menü – darum, die Struktur der Seite darzulegen, sodass diese mit einer gewissen Logik für die Bots der suchmaschinen einfach zucrawlen ist.

    Anstatt also auf eine andere domain, also von zum Beispiel von Onlinemarketing.de auf d3con.de, zu verlinken, werden die Unterseiten einer einzigen Domain miteinander verlinkt. Neben der typischen Navigation, bei der von einer Oberseite auf verschiedene Unterseiten verlinkt wird, sind zum Beispiel bei Blogs Deep Links auf andere Artikel (anstatt nur auf die Hauptseite) möglich – ein solcher Link verweist dann auf eine ihm „hierarchisch“ gleich gestellte Seite.

    deep linking
    Deep linking – Möglichkeiten auf und zwischen Unterseiten zu verlinken

    Positive effect of deep linking on user experience

    Vorrangig haben Deep Links den Zweck, Nutzer auf der Seite zu halten, also die Verweil-beziehungsweise Besuchsdauer und die Zahl der gesehenen Seiten zu erhöhen. Wahrscheinlichkeit, dass er irgendwann zu einem bestimmten Ziel kommt, also eine Conversion erzielt. Wichtig ist in diesem Zusammenhang auch der Ankertext, mit dem der Link versehen wird. Ererklärt dem Nutzer, was sich hinter einem (Deep) Link verbirgt und welcher Mehrwert ihn erwartet, so er denn dem Link folgt. dass diese Erwartungen erfüllt werden sollten.

    Zusammenhang: SEO to User Experience

    Bereits vor fast einem Jahr hat Google im Official Google Webmaster Central Blog bekannt gageben, dass eine gute User Experience einen positiven Effekt auf das Ranking bei Google (Official Google Webmaster Central Blog) hat:

    Many of the goals of ranking changes are to provide a better user experience and help searchers find sites that meet their information needs.

    Dabei helfen Google vor allem die Daten über Website-Nutzung, die dem suchmaschinenriesen dank Google Analytics zur Verfügung stehen. eben durch Deep Links steigern lassen.

    Fazit: Gut gesetzte Deep Links sind wichtig für eine gute User Experience und tragen somit zu einem besseren Ranking bei Google bei.

    Achtet ihr auf ein vernünftiges Deep Linking or Ende doch heißer geocht als gegessen? We geht ihr beim Setzen von Deep Links vor, welches Konzept verfolgt ihr?

    Atira Worrebe

    Fokusthemen of OnlineMarketing.de: CRM, (web) analytics and email marketing. Studium: Bachelor of Business Administration, Master of Science. in e-commerce. Mitglied der Digital Analytics Association Germany. Schnittstelle zwischen Marketing & IT mit einem Herz für Analytics. This is the advantage of digital push marketing by OTTO (GmbH & Co KG). See solution consulting der netnomics GmbH.





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