Search engine optimization (SEO) is one of the most effective ways law firms attract quality clients. Incorporating an SEO strategy as a pillar of a digital marketing strategy has doubled the return on law firm growth over time.
This post covers SEO services for law firms, including different types of SEO and best practices.
What is Law Firm SEO?
SEO is one of the fundamental pillars of a profitable law firm’s digital marketing strategy. It explains the tactics, techniques, and processes to improve your website’s visibility, organic search, traffic, and ranking in search engines.
When someone faces a problem and needs to maintain legal service, they turn to word of mouth, social media, or search engine research. Referrals are the norm, and social media can also help, but using search engines is the most common approach during the investigative phase to retain legal services. An effective SEO strategy complements the company’s current lead generation efforts by increasing organic website traffic. Leveraging local SEO to increase your visibility in local search results can be helpful if your law firm operates in a specific geographic location.
A law firm’s website is the foundation of all digital marketing operations, as various campaigns (email marketing, paid advertising, etc.) are associated with the website. Having a functioning website that is informative and easy to navigate is essential.
Investing in SEO pays off for law firms. Because ranking high on search engine result pages (SERPs) can increase your website’s visibility and attract potential customers organically. The law firm’s return on his SEO investment can also be easily measured using various analytics tools such as Google Analytics. The higher the quality of content your site publishes, the more visibility your site will have and the more value it will provide to potential customers.
Do SEO services work for law firms?
Service-based business models like law firms can greatly benefit from SEO services. When seeking legal services, 96% said they would use a search engine during the research process, and 74% of his consumers visited the law firm’s her website to take action.
The highly competitive and saturated legal marketing industry means that a company’s success depends on whether its website can be found on Google Search. Compared to sponsored advertising, which loses recognition if you don’t pay for advertising, investing in SEO measures will continue to be effective and will become an asset for your website. SEO is the only channel that yields compounding profits over time.
SEO is essential for law firms because there is an educational component to sustaining law firms. For example, if someone searches for “what would you do if you were fired from your job”, you might be looking for a human resources perspective first. In this situation, they don’t know about potential legal remedies for the problem. Good SEO combined with educational content is the best strategy for law firms to attract clients organically.
Types of SEO and SEO services
There are three types of SEO: on-page SEO, off-page SEO, and technical SEO.
On-page SEO refers to the copy on your website that helps rank search engine page results, such as blog content, title tags, images, and internal links between related content.
Off-page SEO is actions taken from your website, such as backlinks. When a related external website with great page authority adds a link to another site, Google transfers some of that page authority to his other website. These efforts will increase the ranking of his website in his SERPs on Google.
Technical SEO makes it easier for Google’s web bots to crawl and index your site. Optimization includes reducing the size of image files to make web pages load faster and optimizing websites for mobile.
Content marketing is also a cost-effective way to drive quality traffic to your website from your target audience. Maintaining an active library of valuable legal content increases your chances of ranking for more keywords and increasing traffic, increases natural link building, and attracts website visitors by generating trust. are more likely to convert to potential clients.
How to find SEO services for law firms
Legal SEO services are available to law firms in multiple capacities, and each option can be tailored to a firm’s unique needs.
Law firm marketing consultants or agents can assist law firms by auditing websites and suggesting optimizations. Some of her SEO experts can carry out recommendations. Others are hired simply for their expertise. For example, an expert can recommend a campaign for a law firm’s customer to increase her reviews. Reviews are a sure signal to search engines that your site is trustworthy, but it’s up to law firm staff to identify satisfied clients.
Similar to how law firms generate leads, law firm SEO consultants or agencies typically have a website with their services and contact information. Social media platforms such as LinkedIn and referrals are also strategies for law firms to find reliable SEO services.
Once the company holds its expertise, expectations and goals, it needs to be defined in order to make impactful progress in the SEO rankings. Here are some examples of our well-defined SEO goals:
SEO Goal #1: Optimize Your Internal Link Structure
SEO Goal #2: Upload SEO Optimized Blog Posts
SEO Goal #3: Strengthen Your Domain Authority
SEO Goal #4: Improve Your Backlink Strategy
SEO Goal 5: Increase Organic Traffic
Implementing a law firm’s SEO strategy
SEO is one of the law firm’s marketing strategies with the highest ROI and the most effective way to attract quality clients. By optimizing a website and increasing its visibility, a company’s search engine rankings can become a differentiating factor when clients decide who to hire.
Developing a robust SEO strategy as a lawyer requires many actions, including website optimization, Google business profile optimization, analytics settings, in-depth keyword research, legal content creation, and citation creation. . Combining her clear quarterly SEO-focused goals with the expertise to execute them is an excellent first step for law firms looking to improve their search engine rankings.