Asad Kausar is CEO. Davaranis a leading Chicago-based SEO agency that helps businesses grow their online presence and grow their audiences.
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The world of search engine optimization (SEO) is full of terms that don’t make much sense to the average person. But if you want to be a successful marketer in 2023, it’s important to understand these terms and how you can use them to drive more traffic to your website. Here are some of her top SEO terms every marketer should learn.
back link
Backlinks are links that “back” to your website from another website on the Internet. Sometimes called “inbound links” or “coming links”.
These backlinks are important to your SEO strategy as they tell search engines that other websites on the internet use your site as a source. This means you are an expert and need to promote your page on search engine result pages (SERPs). Generating backlinks is an important part of your SEO strategy.
These are other important SEO terms related to link building that you should know.
• Internal link: A link on your website that points to another page on your site.
• External Link: A link on your website that points to another website.
• Broken Links: Links to web pages that no longer exist.
black hat and white hat
In movies, the bad guys always wear black hats, while the good guys wear white hats, and it’s the same idea in SEO.
Black Hat SEO refers to negative strategies designed to trick or mislead users and search engines in order to increase traffic to your website. In my experience, they usually yield rapid profits in the short term, but losses in the long term.
White hat SEO strategies are the opposite. These are generally accepted strategies that follow search engine best practices. It usually takes more effort to implement and monitor, but the effort tends to pay off in the long run.
domain authority
Domain authority is a score from 0 to 100 that predicts how well a website will rank on search engine result pages. The higher your score, the more likely you are to be ranked higher. This is not an official metric of his SEO strength, but it is a good metric for marketers to monitor.
Check domain authority online for free.
keyword stuffing
Even those who are even slightly familiar with SEO know that keywords are important. But an SEO campaign involves more than just stuffing your content with the right keywords. In fact, overdoing your content with keywords can have a negative impact on your online rankings. This is called keyword stuffing.
There is no exact number of keywords to add, but putting so many keywords in your content that it becomes unreadable is called keyword stuffing and should be avoided at all costs.
When it comes to keywords, it’s a best practice to incorporate them into your content so that it sounds organic. If you end up with a sentence that speaks directly to a person, you need to reconsider your keyword placement.
organic traffic
Organic traffic is the goal of any search engine optimization campaign. The number of users (traffic) that came to your website from search engine results. It’s called “organic” because you don’t pay for the traffic like you do with pay-per-click (PPC) campaigns.
page speed
Page speed is the time it takes for a website to load. Many marketers overlook this important SEO metric because it has nothing to do with website design or copy, but it turns out it can make or break an entire SEO campaign. .
Search engines want to give their users the best possible experience. Also, users don’t get a good experience if they have to wait patiently for the page to load. Slow page speed means low ranking.
Make sure your website loads quickly if you want to rank high in the SERPs. The ideal page load time is under 4 seconds, but faster is always better.
Now that you’ve learned these SEO terms, you’re already in a better position to tackle the challenges that the digital landscape presents and improve your website’s online visibility.
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