Digital piracy data specialist MUSO’s findings measure access to the entire piracy ecosystem, with the largest media sector being television content and all It accounted for 46.6% of traffic.
MUSO’s first 8 months of 2022 industry-specific copyright data set (January to August includes movies, TV and music across unlicensed streaming, torrent downloads, web downloads and stream ripping websites). It measures industry-wide traffic and piracy demand for the , software, and publishing sectors.
In the first eight months of 2022, industry data reveals some notable trends in MUSO piracy. From January to August 2022, MUSO measured his 141.7 billion visits to piracy sites across all industries. This is a 21.9% increase over the same period in 2021.
When broken down by individual media industry, the largest media sector was television, which includes television, anime, live sports, and live broadcasts. TV content accounted for 46.6% of all traffic to piracy websites in these media sectors.
Comparing year-over-year changes for each media sector from January to August 2022 and January to August 2021, MUSO saw an increase in piracy across all industry sectors, with movie piracy traffic showed the highest growth of 49.1%. Music had the lowest rate of increase for him at 3.87%.
A breakdown of unlicensed content distribution methods reveals that 53.9% of traffic is from unlicensed streaming sites, compared to 46.1% from download sites (including torrents and cyberlockers).
“But to get a more accurate picture of distribution trends, we need to analyze each media sector directly,” MUSO says. Streaming accounts for 95.1% of his traffic for TV content, whereas downloads account for 99% of his traffic for publishing and 100% of his traffic for software piracy.
In terms of geographic distribution, the United States accounted for 10.9% of piracy from January to August 2022, 87.3% higher than second place Russia. The highest European country is her fifth-ranked France, followed by the seventh-ranked United Kingdom.
Analyzing the data by referring site, 61.5% of the traffic was direct, and only 28.4% of the piracy traffic came from search engines.
According to MUSO, the year-to-date increase in piracy is driven by a variety of factors. These include:
- More content is being released following the Covid-19 delays.
- Proliferation of accessible global and localized piracy websites.
- Increased exclusive content behind various VoD platforms.
- Geo-restricted content where the title is not available in all countries.
“What is clear is that global audience demand for media and entertainment content is growing, and that piracy remains an accessible and perhaps preferred mode of consumption. , is important for optimal implementation strategies, but can also be used to better understand the business intelligence audience,” concludes MUSO.
