Opinion holder entrepreneur You are the contributor.
You are reading Entrepreneur Asia Pacific, Entrepreneur Media’s international franchise.
Keval Shah knows how to turn a difficult situation into an advantage. After dropping out of college at the age of 22, Keval decided to put all his seven years of practice into his SEO passion and develop a personal brand around it.
Keval Shah
Today, Keval has established himself as a customer-focused SEO expert who knows how to help companies grow their online presence. Despite his age, he has already founded his first company, his Inbound Pursuit. Search traffic and revenue.
Keval knows how difficult it is for business owners to find an SEO agency that can deliver results to sell to their clients, and the impact it has had on people’s beliefs about SEO.
“Many agencies give up SEO as a viable revenue stream because they operate all their clients with the same cookie-cutter strategy when they need to personalize their SEO. A good SEO strategy doesn’t always work, which is why At Inbound Pursuit, we focus on building custom campaigns for each client that really get results,” says Keval. says.
Why Choose SEO?
The process of optimizing your website for search engines like Google is a little more complicated than setting up a paid advertising campaign and can be divided into two main stages: on-page SEO and off-page SEO. On-page SEO is performed directly on your website and involves modifying its structure, content and technical components. Off-page SEO, on the other hand, is done by building links to his website from other high-quality and relevant websites.
Implementing an SEO strategy for your ecommerce brand is a great way to combat the shortcomings that paid advertising strategies such as Facebook ads have shown in recent months.
“The recent problems with Facebook advertising (variable sales, account bans, low conversion rates, etc.) show how much you’re limiting yourself by relying solely on paid traffic,” he said. says Keval.
In contrast, SEO has a more long-lasting effect and provides companies with a more reliable means of traffic and sales.
A properly optimized website can attract visitors for years — not to mention warm Visitors who are actively considering a purchase. Search engine traffic is also free, making the profit margins on every sale unbeatable.
The benefits of SEO optimization for your business are:
- long term investment.
- A well-optimized website that can attract visitors for many years.
- Links without the “ad” mark in search results increase trust among users and increase clicks.
- The final cost of custom acquisition is much lower than Facebook Ads.
The Difference Between “Inbound Pursuit”
The most experienced SEO agencies will take what they learn from site audits and analysis and create a plan tailored to your site.
Inbound Pursuit offers a full-service strategy designed to handle your SEO needs inside and out. Their team guides him through his state-of-the-art SEO process and implements custom plans for the best results.
