Terms of Service (TOR) AdOps and SEO Specialist (Personal Consultant)

Terms of Service (TOR)

AdOps and SEO Specialist (Personal Consultant)

global

January 2023

Who are we

Girl Effect is an international non-profit organization building the media girls want, trust and need. From chatbots to chat shows, TV dramas to technology, our content helps adolescent girls in Africa and Asia make life choices and changes.

Skills in creating safe spaces for girls, sharing facts, answering questions on health, nutrition, education and relationships, negotiating and redefining what is said to be possible “for girls.” give to the girl

Our reach is 50 million, way too many to count. We are also using technology to reach out to girls at scale, giving every girl the choice to manage their own body, health, learning and livelihood.

Because when a girl unlocks the power to make different choices that change her life, she inspires others to do the same.

That’s the girl effect.

Background

Girl Effect uses a branded media approach to deliver behavior change messages.

We reach out and support girls around the world, both online and offline, during critical moments in their lives when they need to make choices about their health, education and financial future.

We leverage our expertise in behavior change science to motivate, inform and support girls so they can see different futures for themselves and act on those choices. , to facilitate greater demand for available opportunities and services.

Chaa Jah in India, Tujibebe in Tanzania and Yegna in Ethiopia are some of our youth brands. They exist across multiple channels: digital (Facebook, Instagram, Youtube, Tiktok, Whatsapp), TV, radio, print and offline. Together, these brands reach 50 million people in 20 countries in Africa and Asia.

range

Girl Effect has multiple programs operating as a media brand. From TV shows, radio dramas, magazines, IVRS lines, digital and social media content to global chatbots. We know our audience – adolescent girls and young women around the world – are now using digital products and social media like never before. Access is from feature phones, smartphones, tablets to laptops. managed by a combination of lo-fi and hi-fi devices, from In this complex maze of media consumption, it is imperative that our programs reach girls effectively and efficiently. We do this by focusing on reaching where they are already consuming content and communication.

What is needed now is a complete understanding of this ever-changing digital ecosystem. To pursue this goal, we have built a strong global digital team to support our domestic colleagues in the strategic and engaging use of digital platforms and products. An integral part of building this expertise is acquiring bright, talented and enterprising media specialists who will upskill, learn, test and execute to thrive in this ever-evolving universe.

This is a six month full-time role reporting to Senior Media and AdOps Managers. You will focus on setting, executing and overseeing the most effective promotions to help develop an efficient and impactful media strategy across the GE portfolio. You will implement both paid and organic growth strategies as required by the marketing team.

Projects you plan to work on include: (but not limited to) –

• All planned social media campaigns will be in priority regions, including but not limited to Tanzania, Ethiopia and India.
• All global brands in existence or being built
• Manage chatbot campaigns within GE.
• Currently, we are focusing on India’s Chaaja, with a view to expanding to other brands, and support SEO implementation in cooperation with the local team.

responsibility

• Execution and efficient monitoring of digital campaigns –

The core platforms we use are:

• meta business manager, advertising manager, creative studio
• Google Ads Manager

Secondary platforms to use during allotted time for upskilling:

• TikTok Ad Manager
• Takataku etc.
• Digital Campaign Optimization – We place a strong focus on optimization and efficiency using promotional spend to achieve campaign and program goals.
• Monitor and report on all multimedia campaigns –

Campaign Tracking – Performance tracking, measurement and reporting on all digital marketing and promotional activities (usually at the end of each activity)

Always on Tracking – track platform growth and brand metrics for every brand in the GE portfolio

• SEO activities such as keyword research, on-page optimization techniques, SEO-optimized content creation ideas, and regular analysis of organic growth
• Become a platform champion in an ever-evolving digital ecosystem

– Maintain and manage communications with the latest information on the platforms we use

– Efficient use of test and research tools

– Monthly tool shareout and media innovation updates

Expected deliverable

The consultant will deliver the deliverables according to the scope of work. This includes:

• Maintain Rollout Calendar – Work closely with in-country teams to create and maintain rollout calendars across campaigns.
• Ensuring Timely Execution of Campaigns – From executing digital campaigns to maintaining timely tracking.
• Performance Reports – Quickly create monthly and campaign-by-campaign reports.

report

Consultants report directly to the Senior Manager of Global Media and Advertising Operations.

Expected Commitment

• The assignment is expected to take approximately six months to complete.
• Consultants are expected to spend up to 40 hours on the platform each week, working with the creation team and other stakeholders. This is a full time consultant for 6 months.
• Consultant dispatch period starts from February 20, 2023

Tentative timeline:

● Publication of terms of reference: February 1, 2023

● Response deadline: February 12, 2023

● Project start: February 20, 2023

Who are you:

Skills and expertise:

• Fluency in reading, writing and speaking English with solid communication skills to work collaboratively with a global team
• Excellent communication, organization and time management skills
• Strong analytical and creative thinking skills
• Required Skills: MS Excel, MS Word, MS PowerPoint
• Passion for research. Here we study creative agencies and creative individuals.
• Experience working on campaigns and campaign localization in multiple countries is a big bonus.
• Passionate about making a positive difference in the lives of young women and girls.

Requirements:

• Experience using Facebook Ads Manager and Google Adwords for campaign setup
• Experience with analytics and reporting using Facebook Creator Studio, Google Analytics, Search Console, Youtube Studio, Data Studio
• Required skill: MS Excel
• Passion for solving digital advertising challenges and organic growth of sites in different languages.

Attitude we are looking for:

• Accustomed to complex organizational structures and multiple stakeholders
• accustomed to shared decisions
• “Thinkers in Action”
• Passionate about speaking and interacting with people across cultures and geographies – this role requires extensive conversations, presentations, documentation, and firefighting
• Highly empathetic and situational – can definitively balance conflicting needs and priorities
• Mission-oriented and interested in making a difference in the lives of young people and vulnerable segments of society

Submission of proposal

Your proposal should cover the following if you are interested (up to 5 pages):

• your Understanding the overview Also why you think it’s a good idea to advise us on this

• Credentials/Profile/Resume – Introduce what we are trying to achieve, how we approach our work, and any previous work that we feel is relevant to our target audience. Company providing the requested service or describe the consultant’s qualifications, experience, and abilities.

• Cost breakdown Any applicable taxes and other charges are clearly identified. Consultants must provide daily or hourly billing rates or proposed fixed fees for the requested deliverables.

  • All applicable taxes must be estimated separately.

In the proposal, the bidder must demonstrate an understanding of the requirements set forth in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not responsible for costs incurred during award/contract preparation, submission, or award/contract negotiation. All documents and/or materials submitted become and shall remain the property of GE.

Proposals are valid for 90 days from the end of bidding.

Evaluation criteria

The criteria by which proposals are evaluated are as follows:

Technical evaluation

• Interpreting and understanding this TOR – 20%
• Demonstrate previous similar work experience in a relevant institution or organization – 20%
• 10% indicates understanding of multiple regions in which we operate
• Share experience, qualifications and resume – 20%

financial evaluation

• Value for Money/Breakdown of Proposed Budget – 30%

How to apply

Submit your proposal as described above.supplier@girleffect.org Until February 12, 2023 at 5:00 PMlatest. Please clearly mark the subject of your email.AdOps and SEO Specialist”.

tax

Applicants are advised to ensure that they have a clear understanding of their tax position regarding the provisions of the tax laws of their local jurisdiction.

Disclaimer

GE reserves the right to the structure of the process, the number of shortlisted participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice, and the right to withdraw this bid at any time. No party shall be liable for compensation and/or refunds without prior notice. GE will only notify successful applicants. The process of negotiation and contract with successful applicants continues.

protection

You may need to do a protection check. Shortlisted consultants will be assessed on their organizational values ​​during the interview stage. Successful consultants are expected to adhere to our protection policy. We encourage you to read and understand our protection policy. You can find an overview here. We do not tolerate any form of violence against children, beneficiaries or staff.

equal opportunity

Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression . We pride ourselves on being an equal opportunity workplace.

We are committed to building organizations that increasingly represent and collaborate broadly with the communities we serve. To this end, due consideration will be given to sourcing consulting service organizations and individuals from diverse professional, academic and cultural backgrounds.