LONDON, Oct. 31, 2022 (GLOBE NEWSWIRE) — As software-as-a-service (SaaS) companies turn to digital marketing to drive business visibility and organic growth, powerful SaaS SEO What does strategy actually include?
SaaS SEO helps your website rank higher in Google’s search engine results by increasing organic traffic to your website through on-page SEO, off-page SEO, and technical SEO.
A SaaS SEO strategy requires clear goals and KPIs, a first-hand understanding of your customers, their personas, their problems, and a strong keyword strategy that can optimize your landing pages. These tools help your website rank higher in relevant searches, increasing your chances of converting leads.
SaaS SEO attracts consumers who are already searching for a particular piece of software or who are ready to purchase it. Therefore, businesses should focus more on digital marketing techniques such as PPC, social advertising, and PR. This will increase your website traffic.
Commenting on the growing need for a SaaS SEO strategy, James Speyer, Head of SEO at The Brains, said:
“When it comes to SaaS products, it’s easy to focus on the flagship idea, the platform itself, and dedicate all your resources to claiming online visibility for this narrow view of search. There are often many visualization opportunities beyond broad platform-based keywords.
“It is important to consider the features of the software, the specific benefits it provides, and the industries and business types that the service supports. By fine-grained construction of truly rich pages that comprehensively represent aspects of their buying journey, you can reach more searchers at different stages of their buying journey.”
James Speyer “The Brains”
The Brains is London’s leading digital marketing and SEO agency, focused on strategies that deliver unmatched ROI and long-term business success. The Brains offers PPC, SEO, content marketing, lead generation services and more.