The importance of optimizing your website is increasing day by day. No matter what company or brand you are, your website needs to run smoothly for your audience. Your website has a big impact, so you need to make a good first impression. Here’s a guide on why and how startups should focus on website optimization.
Why should a startup optimize its website?
For a startup, you need to make a good first impression on all audiences because you are not known for your work at first. In short, it’s all about the user experience on your website. A slow website that takes time to load content or images can affect your conversion rate because it fails to capture your audience’s attention (even if your content is great).
Aside from the slow loading speed, there are other aspects to be made clear to your audience. Navigation within your website should be very clear to viewers scrolling through your website. Complicated issues can increase your website’s bounce rate.
Knowing your website issues and optimizing them to make your website smoother, faster and clearer will keep your viewers on your website, increase dwell time, increase traffic and increase conversion rates you will notice that All of these can boost your SEO ranking.
Tips for optimizing your website for startups
Check out some tips that are the perfect way for startups to optimize their website. There are many facets of SEO to look at, but you can start with the following and see how your rankings change. To know all the aspects in depth, you should learn it through a digital marketing course.
Tip 1: On-page SEO
On-page SEO is a very broad aspect of SEO, but there are also some aspects that are very effective for startups.
keyword – It is important to find the right keywords and target those that are not too difficult to rank for and have high volume. This certainly keeps your website within reach of your audience.
URL- Keep URLs short, simple, and easy to remember. In addition to this, the URL should also contain the keyword.
headline – Page titles and H2 and H3 should focus on keywords and secondary keywords to indicate the relevance of the content on the topic.
content – The content should always be relevant to the topic and should be structured in such a way that the audience understands the entire content, not just the beginning. Keep paragraphs short and easy to read with active spoken sentences. Spread your keywords naturally and stay relevant. We also use qualifiers such as “best”, “top”, and “guide”. All such modifiers attract many readers. It should also include tables and comparisons and, if appropriate, infographics.
Link – Your content should include both types of links. External and internal links add value to your website. Also pass the link juice to those pages. So you should also check if any of these links should be kept as “nofollow”.
CTAs – Using a call to action in your content can be a great strategy for collecting reader records and may engage with your readers in the future as well. You have CTA buttons and you can use them. Also, don’t forget that placement is important.
Responsive Design – Every website owner should also check if their website is compatible with other devices such as mobiles and tablets.
Tip 2: Off-page SEO
Off-page SEO is just as important as on-page SEO. These activities are off-page and not related to website content, but to quality ratings and reach. All of these will ultimately help your SERP ranking.
Guest post – This is one of the tested methods and can be done with free or paid services. Basically, you need to visit other websites and have them write blogs for you, and include links to the pages you want their blogs to influence. You can do this on websites that are free or charge some amount.
Forum Post – This is one of the slow processes to reach the desired result. It basically adds website links to various forums on the web. Also, you should be careful not to spam the website in your comments.
Blog comments – The name suggests the task itself. You should comment on other blogs. This helps him get links from these blogs and ultimately impacts his SERP ranking.
Review Site – Reviews help increase the visibility of your website as customers review the products you sell. However, it also has the advantage that negative reviews can negatively impact your SEO.
Broken link – Repairing broken links is important. Add new ones or repair existing links. Broken links negatively affect your SEO ranking.
Tip 3: Voice search
Voice search has been on the rise for the last few years and is very important. Just follow SEO guidelines and optimize your website for voice search. This will help your website a lot and show results when someone searches for voice in the SERP.
Tip 4: Visual Search
The use of Google Images for searching is increasing more than ever before. Many users find it easy to perform visual searches. Due to the importance of visual search, he should focus on optimizing the website according to visual search.
Should a startup hire an SEO consultant?
Hiring an SEO consultant is not a bad idea. They can really help you. They are experts in finding the root cause of problems and providing solutions to them. You can also use all the tips we provided above to manage your website properly. If you are starting your website now, we encourage you to start it yourself. If you are considering using an SEO consultant, you should ask yourself the following questions:
Do you have the budget to hire a consultant? Not cheap at all. You also need to see what they can offer, how skilled they are, and whether their services will make an effective difference to your website. help. There is no right or wrong answer here. I’ll have to see if that’s a viable option.
