A Guide to Local SEO
Customers are looking for the best products and services nearby and want answers fast.
Does your business appear at the exact time local customers see it? Will they choose you among local businesses offering the same products and services?
Search Engine Journal’s ebook, A Guide to Local SEO, covers everything you need to know about local search optimization.
Local search engine optimization requires a strategic and targeted approach that differs from typical SEO.
Traditional businesses looking to outperform their competitors need to ensure that all local signals are consistent and accurate across Google’s local search landscape.
We’ve created this comprehensive guide to help local SEO professionals better understand today’s local search landscape.
Read our local SEO guide to learn:
- Top local ranking signals you should know and why.
- How to build a successful local SEO strategy.
- Tips for analyzing local search competition.
- Why and how NAP information and user experience impact local SEO.
- How and where to find the best opportunities for local link building.
- Why reviews and star ratings are important and how to use them.
- How to fully optimize the GBP list.
- Attributes required for an effective GBP list.
- Local SEO and listing management tools that save time and improve performance.
- And many more.
If you want to build a solid foundation on local search engine optimization, be sure to read SEJ’s A Guide to Local SEO.
Frequently Asked Questions
What is Local SEO?
Local search engine optimization is a branch of SEO that focuses on optimizing your website to be found in local search results.
Content, on-page optimization, and link building all have focused, localized intent and are part of these efforts.
Why is Local SEO Important?
Local search optimization is especially important for brick-and-mortar businesses serving specific towns, cities, regions, and even states.
Done right, Local SEO can help people find information about your business quickly and easily, bringing you one step closer to making a transaction.
