Simply put, local search engine optimization (SEO) is the process of ensuring that a self-storage facility’s “web footprint” is fresh, consistent, and accurate. This footprint is not limited to websites. It also includes Google Business Profiles (GBP) and many business listings found on sites such as Bing, MapQuest and Yahoo.
Local SEO is important if you want your self-storage business to gain traction online. Below is some guidance to help you master it.
Manage your web footprint
If your self-storage facility has a well-managed web footprint, it will show up in Google search results. This includes Google Maps, a knowledge panel in the right column, and the coveted Local Pack (a group of his three local business listings on Google). More visibility generally means more traffic, more inquiries, more leads. Depending on the platform, this increase can also be quantified. For example, GBP shows “insights” data such as searches, map views, phone calls, and website visits.
you is not Aggressively managing your web footprint can significantly reduce your visibility in search results, relegating you to the second or third page in your target’s geographic radius (including “storage nearby” searches) there is. When this happens, it is often due to inconsistent data, a problem that tends to be compounded in older self-storage facilities. This bad data becomes permanent and damages the existence of the entire Internet. Ultimately, if you can’t actively manage your local SEO, your business will be left to the whims of Google and many data aggregators.
Address data inconsistencies
Data discrepancies occur when Google receives inconsistent signals about self-storage businesses from across the web. For example, Facebook may use an old phone number, or GBP’s business hours may be inaccurate. Perhaps you changed brands, but your old brand is spread across dozens of business listings. In fact, a rebrand could wreak havoc on a company’s web footprint. It’s not uncommon for new listings on platforms like Yelp to directly compete with older listings showing old names and phone numbers.
Data inconsistency is a serious problem from a local SEO perspective. First, Google can’t see your data, which reduces your visibility in search results. If it appears in search results, the information may be incorrect and confuse self-storage prospects. Incorrect phone numbers, business hours, and more can lead to a poor user experience, a bad first impression, and lost business.
So how do you fix it? Martha’s self Suppose her storage is acquired by Local Guys Storage. The facility has been rebranded and given a new phone number. But 30 years after its inception, the original is still featured on hundreds of websites. How do the Local Guys apply and update these lists?
Get platform information from the merchant. Well-managed self-storage facilities have well-managed data. During an acquisition, all login information must be provided upon completion of the transaction, including login information for Facebook, Google, Yelp, etc. Sellers may also have information for one or more location management platforms such as Brightlocal and Yext.
Use a location management platform. It acts as a one-stop shop where directory listings are already requested and new information can be pushed with a keystroke. These platforms also offer support to help claim more difficult listings and may have the ability to curb outdated listings for businesses that are no longer operating.
Access the directory. Plan for hours of frustration, lack of replies, and cumbersome requirements like uploading business or personal documents. You may also need to sign up or pay to manage your list.Note that directories are very good acquisition We empower you to build millions of pages that can appear in organic search results. They are less agile and more concerned with updating and accessing data directly.
Get more customer reviews
Part of actively managing your local SEO efforts is getting customer reviews. Visibility in search results tends to be amplified by their steady stream. Hopefully your self-storage facility receives 5-star reviews and only the occasional outlier.
You need a process that attracts customers at the right time and directs them to a web page reviewing your facility.Where Viewing reviews is also part of crafting. Most establishments lead Google and interweave with feedback from other websites such as Yelp, selfstorage.com, sparefoot.com, etc. to send the right signals to Google, thus increasing awareness. increase. To get more reviews on Google, simply provide your customers with a platform-generated link. Login to your GBP account and[レビュー フォームを共有]Just click
A plan to improve the frequency and quality of reviews should include budgeting for time to respond to all reviews received. Google will pay attention to these replies. Prospects can also see how you react when presented with unsatisfied customers. Ideally, having empathy and making things right is essential.
So why is local SEO so important for self-storage facilities? The obvious answer is that rankings on Google search generate leads, calls and customers. Neglecting web footprint impairs visibility, like a palm tree planted right in front of a road sign.
Whether you invest time and money in a DIY approach or work with an internet marketing agency that understands your needs, proactively managing your self-storage facility’s web footprint is essential. Focusing on good data and positive reviews has great benefits. It can also be complemented by other of his SEO tactics such as content development and backlink sourcing. Local SEO is a fundamental cost of doing business, but knowing that managing it properly will likely yield a positive return on investment and overall business success. It may give you peace of mind.
Tyler Thatchman is the founder of Storage Agency, a web marketing agency dedicated to serving self-storage owners and operators with unmatched performance and pricing. Storage Agency is run by Suchman’s Tribal Core, a boutique agency he founded in 2002. [email protected].