according to Googleof John Mueller,number back link pointing to a specific website Search engine.
The backlink quantity versus quality debate has been around for some time.
Some marketers argue that only quality backlinks are necessary for improvement. seek RankingYou don’t need to worry about the number of backlinks as long as it’s a backlink from the top. domain authority site, they say.
On the other hand, some marketers favor the number of backlinks.
According to these marketers, the quantity of backlinks you generate is far more important than quality. Additionally, these few users underestimated the impact of quality backlinks on search rankings.
But which one is correct?
recently Google Search Central SEO Hangouts, the issue of backlink quality and quantity resurfaced. A site owner wanted to know if the number of backlinks matters to Google.
Here are the questions:
“What matters most? How many unique referring backlink domains or total number of backlinks?”
Here is Mueller’s answer.
Quality and quantity of Google on backlinks
Muller advises site owners not to focus on the total number of links to their website.
Similarly, the total number of unique references domain It doesn’t really matter to Google. Instead, search engines focus on how relevant each link is to the website it points to.
According to Mueller, this is how Google determines how much weight an individual link deserves.
Here is his response:
“We’re trying to understand what’s relevant to the website and how much weight these individual links should have. The total number of links doesn’t matter at all.”
Mueller pointed out that a site may build millions of links across multiple domains, and Google may ignore them all. However, having just one link from a relevant source can send a stronger signal to search engines.
“Or maybe there is one very good link from one website, which is why this website should be treated as relevant because of that one link. It’s a very important sign.”
Mueller’s answer on this subject couldn’t be more clear. Google cares more about the quality of backlinks than the quantity.
Watch the full video here: