This is a sponsored post written by SE Ranking. The opinions expressed in this article are those of the sponsors themselves.
Backlinks are the backbone of your website – the stronger the backlink, the better your website will be positioned.
However, even small changes in your backlink profile, such as links disappearing or malicious links being added without permission, can dramatically affect your SEO efforts.
Basically, if you don’t always know what’s going on in your backlink, your pet (aka backlink) can act like an unknown creature when the front door is closed.
Let’s see what happens to your backlinks and what you can do to act like a good puppy.
what happens behind closed doors
A lot can happen to your backlinks without your knowledge and ruin the perfect SEO life your website has enjoyed.
A cute bunny may not be so cute after all.
You have links from reputable and respectable resources, but at some point they get hacked and add a lot of malicious links to your profile.
This change may also affect your site. So don’t believe those blue innocent eyes – check them out.
This dog looks almost like a cat, but it’s not.
Even if the link looks fine, you may not get any results. This can happen if an extra dot is added to the URL incorrectly, or if a dash has a space in it.
Even a small change like that will completely break the link. Check the resource you got the link from and make sure the new animal hasn’t moved to the page address.
I have a rival, what?
Remember when Duke moved in with Max and took over his life?
Take a close look at your competitors and their backlink profiles.
The least damage they can do is to copy your actions.
The worst, on the other hand, is negotiating with publishers to replace mentions and links to their sites with their own, or pulling off previously successful influencers.
Was there ever a loving puppy owner in the first place?
You may have had the best relationship with the resource owner. The owner of the resource promised you all the perks in the world, but failed to deliver and left you empty-handed (and unconnected) on the street.
So if you have a contract, make sure your links are properly placed and work as intended.
what will you do?
The bigger your website and business, the more backlinks you collect. This makes it difficult to control where links come from, who gets them, and how they behave and perform.
And pointing the flashlight in the wrong direction can lead to dark situations that can get even worse.
No link! We need to find it
So how can you gain control of the situation and protect yourself from unpleasant surprises?
Taming backlink pets requires that you always know what is happening to them.
Manually monitoring your backlinks is virtually impossible, so you should choose a tool that gives you detailed information about what’s going on with your backlinks at all times.
Let’s see how you can check and monitor your backlink profile using SE Ranking’s backlink monitoring. This tool can be found in the Instrument dropdown list on the Project tab.
You can import project links manually one by one, as a list of text files, or directly from Google Search Console.
Uploaded links are further inspected in terms of their status, whether they are indexed, whether they are nofollowed, what their anchors are, etc.
This comprehensive view helps you make informed decisions about what to do with your links, how they work, and what your priorities are.
For example, if you are checking your backlinks and notice that some of the links you earned on your trusted platform are broken, contact the resource to fix the links or replace them with better alternatives. I can.
Additionally, you can adjust your strategy by evaluating your anchors and seeing if they reflect your preferred categories and keywords.
You can also mark the link by adding notes to the link such as category, price, validity period, who posted it on the site.
There is another important aspect.
If you’re dealing with a large number of backlinks, you can disavow links in bulk. Just mark what you want Google to ignore and SE Ranking will automatically generate a disavow file for you.
It’s also important to evaluate links as they are placed. This will give you an idea of ​​how quickly the link profile was built and how often the link was updated.
If you have an aggressive promotion strategy, this data can help you create a more accurate timeline while aligning your SEO efforts with your global marketing strategy.
Whether you’re doing SEO or trying to figure out what’s wrong with your furry buddy, the sooner you discover a problem, the better you can assess the situation, find a solution, and eliminate its cause. I can.
So monitor your backlinks to access quick problem diagnosis and quick response to problems and use it as a solid foundation for your SEO strategy or better backlink management.
Conclusion
Backlinks are valuable assets for your business.
They tend to behave like unsupervised pets, so be sure to protect yourself from any kind of unpleasant surprises.
See for yourself how SE Ranking Backlink Monitoring works by signing up for a free trial.
No commitments, no credit cards. Just look at your website, your backlinks, and anything you may have missed because you didn’t have full control over your backlinks.
image credit
Featured Image: Image by SE Ranking. Used with permission.
Impost photos: Images by SE ranking. Used with permission.
