Borrell Associates in 2016, by 2018 The US will spend an estimated $72 billion ($80 billion by 2020) on search engine optimization (SEO) services alone. Search engine optimization (SEO) is a technical term that describes what people do to rank their websites on Google, Bing, Yahoo, DuckDuckGo (no ads, great privacy options) or other search engines. But the size of the industry doesn’t matter. For your website to appear at the top of search results, you need to know where to look.
In last month’s post, we looked at Google’s ranking factors from the SEMrush survey (link below). In that post, I promised to share a list of my favorite tools, bloggers and posts. This is not in chronological order and I’m not going to list them all, but I went through hundreds of bookmarks tagged with SEO, web marketing, or web analytics and found a lot of cool people and helpful ideas. rice field. Improve your website rank and increase sales. please:
- Neil Patel and Hiten Shah, co-founders of CrazyEgg.com and KISSmetrics. CrazyEgg lets you see where visitors click on his website, called a heatmap. The concept of heatmaps is very informative, but what’s even more amazing is the regular advice Neil shares to “increase website traffic.”
- Ahrefs.com is a search tool and a blog I visit often. I use the free access but have also paid for the monthly subscription if you prefer. Every second of the two hours you spend is worth it. I don’t want to share them (competitive advantage), but here are two of his videos.
- AudienceBloom founder and Forbes co-contributor Jayson DeMers can’t get far without finding Jayson and finding something incredibly helpful about content marketing and SEO. You can find some of his posts linked below.
- Backlinko founder Brian Dean, without a doubt or hype, has some of the best SEO advice (even Neil Patel recommends Brian). I was going to give you a list of all my favorite tools, but Brian compiled (and tested) them. 188 free and paid SEO toolsPlease read it. From Moz Pro to SEO tools for Excel to video SEO tools, we have tools big and small.
- Thanks again to Bill Slawski of SEO by the Sea. He’s just one of the anchors in this space (sorry for the pun, Bill).
- News and tips from Search Engine Land are worth a look.
- Last but not least, here is a list of important tools: JoestIf you’re using WordPress, you’ll need to install a free plugin or upgrade to a low-cost premium version.
- The SEO industry data was provided by Borrell Associates, which produces numerous advertising reports.
- My post on 17 Google Ranking Factors from June 2018.
Finally, here’s a long list of great Forbes posts on various SEO, content marketing, and increasing website traffic. Let’s start with Jayson DeMer’s 9 first things to learn in his SEO. Second, the value of SEO and SEM for small businesses. This quick list will help you improve your local search results: 15 easy tips to improve your local SEO.
Two more articles by Jayson DeMers: 8 things most people misunderstand about SEO and what’s the difference between content marketing and SEO? Quite a few content marketers will reap the benefits of these two . Brian Sutter has written an article worth reading about his content marketing trends for 2018.
Last two: Conquer the Google Answer Box and become an SEO expert Online reviews are the best thing a small business has ever had.
If you have a resource or tool you’d like to share, feel free to contact me by clicking my name below the post title above. I often try to include reader suggestions when updating posts. We hope this helps with your SEO efforts and, more importantly, drives website traffic and sales.