It’s been said countless times over the years, and I’ll say it again. In SEO, content is king.
Google has never downplayed the importance of content. However, the importance of quality content tends to become an increasingly important ranking factor.
this is what you tell meBut What will quality SEO content look like in 2022?“
And then, “Let me introduce you to some good content recipes as if your kitchen is ready to cook delicious food.”
the first step is Choose quality keywords It will be the basis of the article. Ideally, get a keyword with high search volume and a reasonable keyword difficulty. Feel free to target long-tail keywords for short-term results.
Using a tool like Semrush, you can start with any topic that pops into your head by querying search volume for specific keywords. Alternatively, you can use your favorite keyword research tool to explore possibilities and search for specific topics.
For example, I didn’t do anything original to get to the idea for this post. Just type the word “SEO” into the tool.
After spending 5 minutes filtering keywords for possibilities, I found the topic.
once your main query found, looking secondary query to harden you semanticsBy doing research on the query,Optimize your SEO content,” Semrush returned an interesting result to add to my post.
I’ve organized it into a nice table to share with you here:
once your keyword list Once established, integrate them into your post. You don’t have to repeat it at the beginning of each sentence. Unproductive.just let it appear naturally where it matters HTML-tag on your page and in the body text.
This is the best way of SEO search engine optimization.
finally, Maintain keyword density between 2% and 5% of the total word count of your post..
Now that we have all the tools, let’s start cooking.
Before tackling the main content of your post, take a look at the two hottest SEO tags. title tagand the meta description tag.
The idea is to fill them with the main keywords that conform to them Google guidelines.
Let me outline the title/meta description tags for this post to see how it correlates with my post. Keyword research.
We’re starting to get closer to the heart of the recipe: the content itself.
when i write SEO contentI like to start optimizing by outlining Hn-tag.
Hn tags correspond to the titles of different sections of text. There are six of them in total, the most important being the H1 tag and the least important being the H6 tag.
of H1 Tags are typically unique, but may be multiple for other tags.Usually we tend to use H1, H2, H3or H4 Tag content according to its importance. The more subparts you have, the more Hn tags you can have. Unless you post your nuclear physics essay online, H5 When H6 Rarely used.
So, I started writing this article.
web developer It’s a great tool if you want to quickly visualize the Hn tag structure of any web page.
If you look closely, you can see that these Hn tags consist of a mixture of the search terms I just mentioned and words that came naturally.
This is the advice that ends this part. Optimize your Hn tags with keywords, but make sure they are relevant to your readers!
A good SEO post ideally contains several elements. Images related to the main subject.
Optimize the weight/size so that your site loads faster. Name your images with all relevant titles in lowercase, avoiding accents, and using ‘-‘ to separate words.
And above all, don’t ignore your image.” Alternate tag.
The alt tag is alternate text that describes the image and is displayed if the image cannot be loaded. The goal is to insert one or more relevant keywords into the alt tag to label the image.
This tag has a fairly weak impact on search engine ranking algorithms, but when typed correctly it helps solidify the weight of your content.
Interested in the alt tag for this image? Right click the image and click Inspect Element to find out!
Once the Hn structure is validated, we have the skeleton of the article. Now we need to describe the content of the various parts.
Your goal shouldn’t be to stack searched keywords. This technique has not worked for the last 15 years. A good balance must be maintained between the various components of your content.
- searched keywords,
- rich and informative contentpreferably long and relevant (at least 500 words or more, depending on competition).
The average word count in 2022 will vary by page type.
- Product/collection page minimum 350 words,
- Service pages must be at least 500 words,
- Over 700 words in a blog post.
Goal: To satisfy indexing robots and visitors. They should find the information they are looking for in your content. Provide as many relevant details as possible to drive conversions.
This works both for sites that aim to generate leads (forms, calls, etc.) and for e-commerce.
For lead generation sites, optimize your service/blog/home page content as a priority. For commercial sites, highlight text on category and product pages, and possible blog post text.
Keywords help algorithms to better understand your site’s content. They constitute the lexical field of the article.
Using my current post as an example, let’s say my main keyword is “how to optimize an SEO post”.my semantic Relevant for all remotely approaching this topic.
- meta description,
- Tags Hn,
- number of keywords,
- Alt tag,
- search engine,
- mutual link…
All these semantic keywords help Google better understand the main topic of this article.
Of course these semantic keywords Weight is given to relevant and informative sentences.
In SEO, internal link is very important.
Crawlers follow all links created between pages on your site. Apart from menus/footers, the text links you create in your content are very important. They facilitate indexing and help robots know what your page is about.
So give them some love!
Avoid generic link anchors like “click here” or “learn more”, with a few exceptions. Rather, provide an overview of the topic discussed in the linked article.
of strong tag A semantic HTML tag. Its function is to indicate that the content it contains is of great importance to the meaning of the text. By default, words in this tag are bolded. It also gives them visual significance.
Use this to increase the weight and semantics of your main and secondary keywords. Avoid bolding keywords every time they appear to avoid over-optimization. A good ratio is one or two bold letters for each important keyword.
the same principle of em (italic) taghelps reinforce the importance of theme-linked vocabulary fields.
In other words, replace these tags with HTML tags that have no semantic weight. (bold) and (Italics) should not be confused with The same goes for bold and italic rendering with CSS, which is not important for SEO.
Now you have all the cards to effectively create SEO-friendly content.
One last piece of advice.
While it’s true that content that’s SEO-optimized from the start will drive sustained traffic, freshness of content is also important.
Don’t hesitate to update old content regularly and publish new content frequently (e.g. via your blog)Google prefers recent, up-to-date content. This tells them that your site is alive and up-to-date. Conversely, sites that have never been updated tend to get fewer “crawlers” visits, hence lower rankings. .
Finally, if you need help creating content, feel free to inquiryWe can provide semantic optimization as part of your own SEO strategy. We can also offer SEM, SMM, and programmatic strategies.
Gift: An infographic of what we talked about!
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