Google Panda becomes a core ranking signal
In 2016, Google Panda became part of Google’s core ranking algorithm.
Google Panda was one of Google’s most important anti-spam algorithms. Originally released in February 2011, the last confirmed update was Panda 4.2, which began rolling out on July 18, 2015.
The Google Panda Algorithm Guide published in The SEM Post included some then-new quotes about Panda from Google attributed to “a Google spokesperson”. They included a statement that Panda is now part of Google’s core ranking algorithm.
Panda is a site-wide algorithm and one of Google’s core ranking signals. Measure site quality. See our guidelines for more information. Panda allows Google to consider quality and adjust rankings accordingly.
For more information, see Google Pandas Now Part of Google’s Core Ranking Signals.Digging deeper into pandas
And, as we learned from Google Search Vice President Hyung-Jin Kim at SMX Next in 2022, Google’s Panda algorithm later evolved into the Coati algorithm.
this day too
Why am I surprised when Google tells me about search updates that have a small impact on rankings but have a big impact?
2022: The ones that had the most impact on the rankings were updates that Google didn’t give significant lead time to prepare, like the Core, Penguin, and Panda updates.
Ecommerce sales surged this holiday season as search marketers survived Google’s refresh
2022: US consumers spent $204.5 billion on e-commerce purchases during the holiday season, with online spending up 8.6% year-over-year.
Google Business Profile sets waiting period for new owners and managers
2022: Newly granted users had to wait seven days before being able to manage full profile features.
Yoast SEO 17.9 adds keyphrase performance tracking
2022: You can track up to 5 keywords with the free version and up to 500-10,000 keywords with the premium account.
Google News performance report added to Google Search Console
2021: Google Search Console now shows how news sites are performing on Google News and the Google News app.
Yelp launches community feedback feature for ‘health and safety measures’
2021: Yelp has launched a new ratings feature for communities to leave feedback on social distancing for local businesses and mask compliance.
Google My Business video uploads now available for business owners
2018: Videos may appear in Google Maps and local search listings.
Search by photo: Google brain jacket, puppy dog eyes, deprecated GoogleBot
2018: We’ve gathered the latest images from the web that show what people are eating, how they’re playing, who they’re meeting, where they’re talking, what toys they have, and more at the search engine company.
Google officially deprecated the link command
2017: According to Google, this feature has been deprecated and using link:www.domain.com may return irrelevant results.
Google made a major core ranking algorithm update last weekend
2016: Google has confirmed that what it calls a “major update” is a core ranking algorithm update, not the expected Penguin update.
Charles Perrault Google Doodle Marks 388th Birthday of 17th Century Fairy Tale Author
2016: A series of three doodles representing classics such as “Cinderella,” “Sleeping Beauty,” and “Cat in Boots,” honors the 388th birthday of 17th-century French author Charles Perrault.
DMCA takedown database ChillingEffects.org removed from search results
2015: Ironically, it was too obvious to mention. It’s an entity dedicated to monitoring the potential “chilling effects” of censorship of DMCA takedown notices themselves.
Report: Google Translate Offers Real-Time Translations Via App
2015: Google was about to announce a major update to its Google Translate app that enables real-time automatic translation.
Double look: Yahoo and Bing search ads show duplicate copy in headlines and ad text
2015: Search ads on Bing and Yahoo displayed ad copy description line 1 in both the ad text and ad title.
Google doesn’t know when the 2015 Super Bowl will start (yet!)
2015: Why didn’t Google give the correct answer to the question of when the Super Bowl will start each year?
Zomato Buys Urbanspoon for $50-60 Million to Enter US Local Search Market
2015: The Urbanspoon acquisition marks the peak of a six-month buyout that saw Zomato acquire restaurant industries in New Zealand, Poland, Czech Republic, Slovakia, Italy and Turkey.
RIP Aaron Swartz, one of the early Google bloggers
2013: Google Weblog was launched on March 17, 2002, two years before Google launched its own official blog.
To understand Google’s favor, think “If Google+ was YouTube”
2012: Google effectively launched a “who to follow” search engine as a way to surface people and businesses with social accounts that searchers might be interested in.
Google Gobbles Up Hard, Resumes Efforts in China
2012: Google was “toning down” and “renewing its push” to China.
The Google Search app for Android has been updated
2012: New updates make it easier and faster for searchers to use.
Foursquare Launches ‘Real World Personalized Search’
2012: Foursquare has introduced an “Explore” feature, better keyword searches, and several new filters to help users drill down into their search results.
Major chain launches ‘Hulu for hotels’
2012: The Roomkey site had good features and design, but it wasn’t clear whether Roomkey was comprehensive enough to be truly competitive.
Session-based clicks under attack in WSJ report
2011: Advertisers have complained about Google’s practice of serving ads within a user’s search session, but appearing next to results unrelated to the keywords the advertiser bought.
German Government Google Analytics Now Verboten says
2011: A German privacy officer was concerned that Google Analytics could violate individual privacy by tracking web users’ IP addresses.
Google Places gets its own iPhone app
2011: The app seemed more focused on the local discovery side than search. This was a departure from Apple’s default Maps app, which focused more on directions and navigation than finding businesses.
Google tweaks new AdSense interface
2011: Changes include returning default metrics for Home and Performance reports to page-level metrics and displaying product names in ad block/allow selectors.
How will Google be affected by Verizon’s iPhone?
2011: Google was not as central to the iPhone user experience as Android, but it had a strong presence on the iPhone.
UK regulator cracks down on paid celebrity tweets
2011: The UK Office of Fair Trading (OFT) was expected to soon require disclosure rules when tweets are provided for commercial purposes.
2011 Wolfram Alpha Redesign
2011: Along with the shiny new colorful home page, there have been some interesting tweaks to the results page, including the addition of linked data within search results.
After 11 months, Google removes Google Japan PageRank penalty
2010: Google.jp returned a PageRank score of 8 for the toolbar. Prior to December 31st, it was still PageRank 5.
VigLink: A Fire & Forget Solution That Turns Your Outbound Links Into Affiliate Revenues
2010: VigLink is a Google venture capital-backed service that promises to turn your website’s outbound links into affiliate links by installing a bit of JavaScript code.
Covario acquires Netconcepts
2010: Netconcepts is a Wisconsin-based SEO company founded by Stephan Spencer.
Baidu hacked by Iranian cyber army
2010: This is the same group of hackers that briefly hijacked Twitter’s website a few months ago.
Proposed UK law exempts search engines from copyright claims
2010: A pending amendment to UK law would allow search engines to “presumably . . .
Google Hires Former McCain Spokesperson For Top Communications Job
2010: Jill Hazelbaker succeeds Matt Furman as Head of Corporate Communications.
Bing Adds Searchable Health Data
2010: Health-related queries related to diseases, medications, and medical facilities, in addition to more general health and fitness-related queries.
China Challenges Facing Google Book Scan
2010: Apparently, most of the 20,000 Chinese books Google scanned were from US libraries.
Google Docs now has file storage aka GDrive
2010: A new feature allows you to upload files and share them with your friends, colleagues, and co-workers. Google limited file uploads to 250 MB per file, giving you up to 1 GB total free storage.
Google said no to China: Gmail attack ends censorship
2010: Google has been heavily criticized for bowing to China, especially in light of its “Don’t Be Evil” motto.
Calculating your Google Search carbon footprint
2009: Doing two Google searches from your desktop computer can produce roughly the same amount of carbon dioxide as boiling a kettle to make a cup of tea.
Firefox removes Google for Yandex in Russia, but the big loser may be Rambler
2009: Russian users have been craving direct access to Yandex search.
Report: Yahoo Search Ad Share Drops 36%
2009: Yahoo’s search ad share fell from 30.4% in September to 19.4% in December.
The Search Gap Between Consumers and Small Business Advertisers
2009: 78% of SMB respondents say they spend 10% or less of their overall budget on marketing activities.
Yelp lawsuit settled, but bigger problems remain with search and reviews
2009: While the Yelp.com review lawsuit was resolved, the larger question of how business owners, customers, and review sites coexist online remained unresolved.
Joshua Schachter joins Google
2009: The founder of the bookmarking service Delicious.com and former Yahoo executive is on his first day at Google.
Weird Idea: Yahoo and Nokia Together
2009: Nokia Investing in or Acquiring Yahoo? Just a Wacky Idea – Or Was It?
Paradox of Locality and Participation
2008: No one wants to be the first at a party or be alone in a restaurant.
Matt Cutts Appeals to Google Malware Warning
2007: Cuttts says he’s checked out quite a few “no malware” reports and hasn’t seen any false positives yet.
Eye tracking in MSN search
2007: Adding information to the resulting snippet significantly improved the performance of the information task, but degraded the performance of the navigation task.
Google: Free real-time quotes to stay here
2007: The NYSE has issued a proposal to the SEC that, if approved, would keep fees at levels that would allow Google to display real-time final sale prices on all Google properties.
Past contributions from Search Engine Land Subject Matter Experts (SMEs)
These columns are a snapshot as of now and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the authors and not necessarily Search Engine Land.
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About the author
Danny Goodwin is Editor in Chief of Search Engine Land & SMX. Goodwin not only writes daily for Search Engine Land about his SEO, PPC and more, but he also maintains Search Engine Land’s roster of subject matter experts. He also helps program his SMX – Search Marketing Expo, his series of our conferences. Prior to joining Search Engine Land, Goodwin was an executive at Search Engine Journal, where he served as editor, leading editorial initiatives for the brand. He was also the editor of his Search Engine Watch. He has spoken at many leading search conferences and virtual events, and his expertise is provided by a wide range of publications and podcasts.
