co-founder and CEO of social native, Redefining how brands create content.
There was a time not too long ago when marketers considered TikTok’s threat to Instagram reels. It was revealed that 40% of Gen Z users use TikTok search more than Google search, and now TikTok is threatening Google’s search and maps capabilities, which is due to the rise of short-form videos and his It’s not just Gen Z’s taste for lo-fi content. The massive growth of TikTok’s Intune algorithm and platform is changing user behavior and content consumption.
This trend demonstrates Gen Z’s desire to visually represent what they are looking for, and TikTok’s AI does just that. Users search for answers on her TikTok just like they search for answers on YouTube, but TikTok’s format is spot on, providing a quicker, more efficient informational video.
This isn’t just the videos Gen Z is looking for on TikTok. User-generated content in the form of reviews, tips and advice on endless topics from everyday consumers and relevant content creators. Users resonate and crave authentic user-generated content. As such, 79% of people agree that UGC greatly influences their purchasing decisions. Now that TikTok is becoming a bigger search engine than Google among his Gen Z users, another great reason for the brand to leverage his TikTok as a primary marketing channel.
What does this mean for brands?
TikTok is rolling out search ads in beta. TikTok Search Ads offer marketers another opportunity to get in front of their target audience who are likely to buy. This time, it’s based on purchase intent from search queries instead of user behavioral data like most social channel ads.
Overall, the introduction of TikTok SEO is a very attractive opportunity for marketers for many reasons. First, TikTok search is much less saturated than Google. Second, TikTok’s ranking competition remains low, and Google’s content is competitive and difficult to grow. I have. Most importantly, brands interested in pursuing his SEO strategy on TikTok should assess the staying power of videos ranked #1. Knowing the “value” that videos ranked on TikTok hold may cause many brands to re-evaluate their content marketing strategies to stay relevant.
• SEO content builds a strong brand presence by generating targeted traffic and leads within your niche. This is a great opportunity for brands on TikTok to expose their products with the right keywords.
• Younger users are specifically searching for fashion inspiration, travel recommendations, recipes, and DIY content. Hypervisual industries such as travel and beauty may be affected by keyword competition more than others.
• TikTok is projected to grow from $4 billion in 2021 to $12 billion in 2022. While still far from Google’s $1.4 trillion market cap, TikTok is the most visited website in 2021, surpassing Google and gaining market share quickly.
TikTok does more for your business than just giving your brand personality. From organic advertising, paid advertising, and now his SEO, the marketer sees his TikTok grow sales with content from creators and influencers.
Keyword targeting is not yet available to TikTok advertisers, but when it does, brands will continue to rely heavily on influencer and creator content to complement their TikTok SEO strategies.
What does this mean for the creator economy?
If TikTok search mirrors or exceeds what is familiar to Google Search, the possibilities for businesses, tools, careers, and monetization opportunities that can result directly from this massive feature are endless. is in
Today, the SEO industry is worth over $80 billion and Google holds over 90% of the search engine market share. With TikTok becoming a bigger search engine than Google among his Gen Z users, there are plenty of opportunities for creators to monetize and grow.
Companies can be built the same way companies are built for Google SEO, and creators can see monetization the same way creators and bloggers benefit from Google SEO. More opportunities for brands, more opportunities for creators.
Testing and experimenting with how algorithms rank content is key to finding all the best TikTok SEO practices. I’m guessing that putting the desired keyword as text in the video, and using auto-generated captions to say the keyword aloud in the video is all a way to improve the video on TikTok. SEO.
This change in content consumption will undoubtedly drive a change in content creation. Creators must meet the demands of these new users by creating great content and optimizing their content for search. Additionally, influencers and creators should be up to date with the latest her TikTok SEO best practices to beat the competition and increase the value of their content.
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