TipRanks website traffic tools provide the data you need to predict your company’s revenue. What if you could see if your company’s website visits were trending up? This could indicate that a strong report is about to be released. On the other hand, if you find that the number of visits to your website is decreasing, you can predict the opposite.
And while increased online usage doesn’t guarantee excess sales, having access to this data will give your stock research prowess an advantage.
TipRanks levels the playing field by making data on website trends accessible to all investors. We partner with Semrush to generate the most accurate website traffic estimates, giving you the same research power as the largest asset managers. TipRanks is the only platform that offers this data to individual investors. And it’s free!
Here’s how to incorporate website traffic data into your investment strategy:
How to incorporate website visits into your survey
To access this data, you must first research stocks. Typing a stock name or ticker into the TipRanks search bar takes you to that stock’s stock prediction page. Look at the column menu on the left side of the page,[Web サイト トラフィック]Click. Here is an example of where the tab appears on the SOFI stocks page.
Website traffic trends
You will be taken to a dedicated page where you can research your website’s traffic trends. This tool allows you to select one or more domains, compare traffic over different time periods, and distinguish between estimated and visitor counts among numerous filtering options.
For some websites, visits are more likely to be more appropriate. social media platforms such as Pinterest (pin) and Snapchat (snap) is an example.
For others, unique visitors are more likely to impact revenue. An example is companies in the travel sector where most people don’t shop on a regular basis, such as airlines.
You can see quarterly or monthly results (turquoise line), compare to the same period last year (gray line), or see the stock price (orange line). Hover over the graph to see the relevant stats.
It is worth paying attention to the unreported period. Use traffic trends for periods that have not yet been reported to predict your company’s chances of losing or winning revenue.
Scroll down the page for a quick visual look at how the company’s domains have grown since the same period last year or last quarter. You can compare with the same period last year or with the previous period. It has the same filter options as the chart above.
In this case, the estimated total visits to the sofi.com domain across all devices compared to the previous period are:
The monthly growth rate (Nov 2022 compared to Oct 2022) increased by 18.88%.
Quarter-to-date growth (Q4 2022 compared to Q3 2022) decreased by 69.73%.
Year-to-date growth (YTD 2023 compared to YTD 2022) increased by 110.4%.
You can learn more about the company’s features in the growth overview. A significant increase in website traffic can portend strong earnings reporting. We know that we may decide to buy stocks ahead of expected price increases before earnings are announced.
Conclusion – website traffic and more
It’s worth remembering that many factors affect a stock’s post-earnings share price, but website traffic is just one of them. Other factors include management’s outlook, dividend policy announcements, earnings increases and decreases, and changes in growth projections.
Website traffic trends are just one part of stock research at TipRanks, giving you easy access to analyst forecasts, insider and hedge fund trading, stock analysis, and more.
Use TipRanks for all your stock research – providing a level playing field for everyday investors