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When it comes to digital marketing, there are often two approaches: paid direct traffic via advertising and organic traffic. One way to achieve organic growth is through search engine optimization (SEO). The benefit of employing SEO to achieve organic growth of your website and business is that it provides a means to improve your website’s position on search engine result pages. The better your SEO, the higher your website will appear on the results page, so more people will see your business and ultimately your sales will increase. If you’re new to the world of SEO, follow experts in the field to learn more about what SEO is and how it can help you and your business.
In this article, we’ll take a look at the top 10 SEOs to follow in 2023.
1. Aleida Solis
Aleyda is a renowned and experienced international SEO consultant, providing personalized and strategic SEO advice, training and ongoing support through Orainti, a specialist SEO consultancy firm. From here she helps companies around the world, from multinational corporations to start-ups, that require highly competitive industries and complex environments. A highly personalized, detailed and scalable approach to organic search growth.
follow her twitter or LinkedIn
2. Barry Schwartz
Barry Schwartz is a contributing editor for Search Engine Land and a member of the programming team for SMX events. He owns his RustyBrick, his New York-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on highly advanced He SEM topics.
follow him twitter or LinkedIn
3. Lydia Infante
Lydia Infante is an SEO consultant and speaker. She has been in her SEO for nearly 10 years helping SaaS, media and e-commerce businesses grow online. She has her BSC in Psychology and a Master’s degree in Digital Business.
Lidia is a regular speaker at top SEO events such as MozCon, BrightonSEO, UnGagged, and WTSFest, and frequently writes on SEO trends and best practices.
follow her twitter or LinkedIn
4. Eli Schwartz
Eli Schwartz is an SEO expert and consultant with over 10 years of experience in leading successful SEO and growth programs for leading B2B and B2C companies. He helps clients such as Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute global SEO strategies that significantly improve their organic visibility.
Eli previously led the SEO team at SurveyMonkey, taking organic search from near zero to one of the company’s biggest growth drivers. He helped launch SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO.
follow him twitter or LinkedIn
5. Jackie Chu
Jackie Chu is currently the SEO Intelligence Lead at Uber Technologies in San Francisco. She has deep experience in her B2B, B2C and online her publishing, both in-house and as a consultant she has led SEO and her ASO efforts for companies such as Square, Dropbox and Yahoo.
follow her twitter or LinkedIn
6. Roy Hinkis
Roy is an SEO and growth consultant who helps Fortune 500 companies and start-ups grow their organic channels by developing and implementing ambitious SEO and growth strategies. Roy has advised industry leaders such as Walmart, Waze, Checkpoint, Robinhood, Lyft and Bill.com.
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7. Cindy Crumb
Cindy Krum is the founder and CEO of MobileMoxie (formerly Rank-Mobile). Since 2005, she has been bringing her fresh and creative ideas on SEO and her ASO to her consulting clients and her digital marketing phase around the world. She regularly speaks at national and international trade events and in 2008 she launched MobileMoxie to address traditional mobile-specific marketing needs. Specializing in digital marketing.
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8. Bernard Juan
Bernard co-founded Clearscope, an AI-powered SEO software platform rated as one of G2’s highest performing tools.
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9. Limo Barenholz
Limor is SEO Director at Similarweb. Although she started her career as a hacker and webmaster at the age of 15, she fell in love with SEO 20 years ago and has been working in the SEO field ever since. Limor specializes in all aspects of technical SEO – from JavaScript SEO and rendering, to mobile and multi-device optimization, to page experience metrics – she loves the challenges it presents and clean code is her makes her smile and creating a scalable SEO strategy cheers her up happy.
follow her twitter or LinkedIn
10. Ethan Smith
Ethan Smith is CEO of Graphite, a boutique growth agency that has helped companies such as MasterClass, Thumbtack, Robinhood, Medium and Honey develop and execute SEO strategies.
follow him twitter or LinkedIn
By following these 10 SEO experts, you’ll definitely gain insight on how to use SEO to bring more organic traffic to your business. As experts in their field, they have many ideas on how to use SEO to get more people to see your company’s website and increase sales.
