methodology
The data presented in this report was collected from 100 brands owned by content creators. After collecting data for each brand, we filtered them by revenue, website traffic, ad spend, year founded, and social media reach across platforms.
Using Neoreach’s own data, we collected the growth rate and viewership of each brand, conducted trend analysis, and predicted future growth.
This analysis allowed us to provide a comprehensive overview of the creator’s brand landscape. This report identifies the most successful creator brands, top industries and products, growing/slowering brands, and growing brands.
Top 100 Creator Brands Report
Top 100 Creator Brands:
Top 100 Creator Brands
Establishment chronology
A comparison of brand launch dates reveals that the majority were established within the last five years. In 2020, the most brands were established.
Top 10 Brands by Creators
From the top 100, we narrowed down to the top 10 brands launched by creators. With annual revenues of up to $500 million, the content creators behind these 10 brands have found great success in their respective industries, from beauty to fitness. Some of these brands have been around since his early 2010s, while others have just been launched in the last five years. Let’s take a look at the 10 creator-owned brands that made our list, filtered by year founded, annual revenue, monthly website traffic, and monthly paid ad spend.
1. Ipsy by Michelle Huang
Ipsy was founded in 2011 by popular beauty YouTuber Michelle Huang. With an estimated $500 million in annual revenue, his Ipsy cements his position as a top creator brand. Even though he’s been in the industry for over a decade, her website traffic is still in the millions each month, and Ipsy continues to be one of his most recognizable creator brands.
2. Kylie Cosmetics by Kylie Jenner
Kylie Cosmetics was founded in 2014 by influencer and reality TV star Kylie Jenner. It was the first of multiple brands Jenner founded to her name, which has more monthly website traffic than her Ipsy and an estimated annual revenue of $375 million. .
3. SKIMS by Kim Kardashian
Founded by Kim Kardashian, SKIMS is one of the newer brands on the Top 10 list. Since 2019, the shapewear brand has achieved estimated annual sales of $275 million and boasts a massive 1.9 million monthly website traffic. Also, SKIMS is the only brand in the top 10 in the fashion industry.
4. Huda Beauty by Huda Kattan
Huda Beauty was founded in 2013 by makeup artist and popular beauty influencer Huda Kattan. Huda Beauty, with an estimated annual revenue of $250 million, ranks his fourth among the top her creator brands. Reaching millions on Instagram, TikTok, and YouTube, the brand has solidified its position in the beauty industry over the past decade.
5. Kylie Skin by Kylie Jenner
Kylie Skin was founded by Kylie Jenner in 2014 and is the second of her brands to make the leaderboard. The company has an estimated annual revenue of $138.5 million and a monthly website traffic of about 750,000.
6. Mr. Beast’s Mr. Beast Burger
MrBeast Burger was founded in 2020 by popular YouTuber MrBeast. With estimated annual sales of $100 million, he is the only brand in the top 10 list in the food and beverage industry.
7. Kayla Itines Sweat
Sweat is a fitness app founded in 2015 by wellness influencer Kayla Itines. It’s the only fitness brand in the Top 10 list. Estimated annual revenue is $100 million and the app averages 70,000 monthly downloads.
8. Jen Atkin’s Oh Eyes
Ouai is a hair care brand launched by Jen Atkin. Launched in 2016, the brand now has an estimated annual revenue of his $50 million and monthly website traffic of his 196.8K. One of his many beauty brands on this list, Ouai is the only hair care specialty brand in the top 10.
9. Jeffree Star Cosmetics by Jeffree Star
Jeffree Star Cosmetics was founded in 2014 by Jeffree Star, who has become one of the most famous names in the beauty and makeup industry. The company has an estimated annual revenue of $45 million and is on the Creator’s Top 10 list of brands.
10. CRAFTD by Alex Cannon
Founded in 2018 by Alex Cannon, CRAFTD is a popular men’s jewelry brand. The brand’s estimated annual revenue is a staggering $16.5 million, making him the final brand on the list of top 10 creator brands and the only jewelry brand in the top 10.
top industry
beauty industry
40% of the top 100 creator brands belong to the beauty industry. With total annual revenue of his $1.5 billion and monthly website traffic totaling 7.9 million across all 40 brands, creator-driven beauty brands dominate the industry.
beauty top products
The top beauty products are facial cosmetics such as eyeshadow palettes and blushes. Huda Beauty, DIBS, and Ipsy are all examples of creator brands selling these top products.
fashion industry
The fashion industry accounts for 23% of the top 100 creator brands. The fashion industry accounts for about half of the number of brands in the beauty industry, but the combined metrics for these brands remain impressive. am.
fashion top products
Swimwear, shapewear and loungewear from creative brands such as Frankie’s Bikinis, SKIMS and Djerf Avenue dominated the fashion industry.
app industry
9% of the top 100 creator brands are in the app industry, from fitness apps to mobile games. These apps have a combined annual revenue of $146 million and a combined monthly website traffic of 835,000.
top product in app
The majority of creator-owned apps, such as The MadFit App, Alive, and MKFit, focus on fitness and wellness.
food drink
The food and beverage industry accounts for 8% of the top 100 creator brands. With $139 million in annual gross revenue and 1.6 million monthly website traffic, the food and beverage industry has metrics that rival the app industry.
Food & Drink Top Products
Top products in the food and drink industry were beverages such as creator brand Kramoda Coffee, 818 Tequila and Chamberlain Coffee coffee and alcoholic beverages.
fastest growth
Sheila
With an estimated growth rate of 10.56% over the last six months, Ilya Fedorovich’s Xeela Fitness takes the lead as the fastest growing creator brand.
Road
Rhode Skin, founded by Hailey Bieber, also experienced rapid growth of 10.56% on social media following the last six months.
Nema
Mary Lawless Lee’s Nemah is the second fastest growing creator brand, growing 3.21% over the last six months.
trend analysis
trend up
Using the Neoreach Trending Analysis Tool, we were able to determine that Jeffree Star Cosmetics, XMONDO Hair, and POPFLEX are likely to trend upwards in the coming months.
Brands to watch
Xeela Fitness, Happyface and Smoke Roses are three brands to watch. Each of these brands will continue their upward trend in the coming months, increasing engagement and revenue.
marketing strategy
Instagram reach and value per follower
Monthly earnings and website traffic
Monthly ad spend and website traffic
Skims and Ipsy, two of the top creator brands, are good examples of the complementary relationship between website traffic and ad spend.
Monthly earnings and website traffic
A brand doesn’t have to have millions of monthly website traffic to be successful, but you’ll often find that the two go hand in hand.
notable highlights
- Average Instagram account size: 1,425,800
- Average TikTok account size: 212,920
- Average YouTube account size: 183,103
- Average paid ad spend: $2,499.28
- Total funds: $689,217,500.00
Editor’s Note
Over the past decade, we have seen many content creators challenge brand ownership. From multi-billion dollar beauty brands like Ipsy to groundbreaking fashion brands like SKIMS, many of these companies have become notable competitors in their respective industries.
This report shows data for 100 creator brands from 2009 to 2022. Some of them have grown to very high standards, while others are hidden in the shadows.
As the creator economy grows, so will the number of creator brands. More than ever, creators have to stand out and make a name for themselves in the industry. Originality and dedication must be at the forefront of their minds if they want to be successful.
