The editors of Solutions Review have spotlighted some of the best certification courses marketing managers should consider taking to hone their professional skills and continue to grow. Solutions Review participates in affiliate programs and may earn a small commission on products purchased through this resource.
Marketing is one of the fundamental pillars of a company’s strategy and growth. As global markets and industry best practices continue to evolve, it is as essential as ever for marketing managers and their departments to invest in their marketing skills and expertise. That’s why the team at Solutions Review has compiled a list of the highest rated certification courses for marketing managers.
These training and certification courses for marketing managers are what professionals need to fine-tune their existing skills, learn new industry insights, expand into new markets, and lead their teams to continued and lasting success. help you acquire skills.
Best Certification Courses for Marketing Managers
Course title: Advanced SEO Strategies – Level Up Your SEO Knowledge
Our view: Stay up-to-date with the latest SEO best practices with this expert-level course covering on-page SEO, off-page SEO, link building tools, and other insights to optimize your marketing materials for search. Please give me.
platform: Udemy
Explanation: Search engine optimization is one of the essential tools in a marketer’s repertoire, but best practices are always in flux and it can be difficult to stay on top of all the latest trends. That’s what this advanced course wants to help marketers manage. The program will test the basics, including topic relevance, LSI keywords, implementing advanced on-page SEO analytics, internal links, click depth, Google’s AI system, link building techniques, voice search optimization, and increased conversions. Covers relevant and new SEO topics.
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Course title: become a marketing analyst
Our view: If you are new to marketing or data analysis, this program is for you. Students will learn basic marketing and analytics tools that will help them advance their careers.
platform: Udacity
Explanation: Marketing analytics is a fundamental pillar of a successful strategy and is especially valuable for marketing managers looking to manage and lead their teams’ marketing efforts. Marketing professionals review the fundamentals of marketing data collection and analysis and fine-tune their insights in this top-rated certification course. The program empowers these managers to work with their teams to model different marketing scenarios, apply key design principles to create meaningful data visualizations, and translate survey results into popular analytics apps such as Tableau and Google Analytics. helps to assist in the transmission of
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Course title: become a product manager
Our view: If you want to shift your professional goals or expand your marketing expertise into a wider field, this program is for you. You can expect to learn how product strategy, design, development, and release affect the success of the final product.
platform: Udacity
Explanation: Product managers have different responsibilities than marketers, but there is considerable crossover. Product managers must spearhead the design and delivery of products and features by meeting the needs of their target customers. Product managers need to understand the wants and needs of their audience. This is the same information that marketers use to make their marketing strategies successful. This course teaches experts from various industries and departments how to build execution timelines, manage competitive priorities, communicate product roadmaps, build consensus among stakeholders, and build on his KPIs for each product. Learn to create a go-to-market plan.
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Course title: Advanced B2B Marketing and B2B Lead Generation | MBA
Our view: Boost your marketing team’s B2B efforts with the tips, insights, and best practices covered in this advanced-level course.
platform: Udemy
Explanation: This program is for marketing, demand generation, and business development managers who want to expand their skills and insights across B2B marketing, lead generation, account-based marketing (ABM), and business development. The program is 4.5 hours in length and Dekker Fraser is an executive in marketing and author of the publication with experience as his manager in marketing for several companies backed by Sony and Google. His courses cover social media advertising campaigns, branding, evidence-based website design, competitive analysis, trigger events, B2B funnels, and more.
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Course title: Microbachelor Program in Business and Professional Communication for Success
Our view: While not specifically aimed at marketers, this three-course program includes tips, best practices, and lessons designed to improve your communications and presentations and resonate with your audience, by experts from a variety of industries. is full of
platform: edX
Explanation: Presented by Doane University (DoaneX) and led by Deborah Sepik, Director of the University’s Graduate Business and Technology Programs, the course will help students learn critical business communication skills and tools that will help their companies succeed. . Her three self-paced courses and approximately three months long program cover topics such as communication models, effective listening, using emotional intelligence in communication, presentation models, and storytelling in presentations. increase. Across industries, these points help marketing professionals in a variety of roles and markets improve their strategy and success.
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Course title: Professional Certificate in Strategic Management
Our view: Strategy development and management is an important part of marketing. In this professional certification program, you’ll learn how to identify, define and optimize your marketing efforts to build lasting customer relationships and increase profits.
platform: edX
Explanation: Students enrolled in this five-month certification program will identify their company’s competitive advantages, refine business strategies to increase revenue, leverage customer relationships, and adopt an iterative model for customer interactions. , learn how to identify marketing opportunities and create a portfolio of interconnected systems. Aimed at different target audiences. The program is offered through the Wharton School of the University of Pennsylvania and is taught by Christian Terwiesch and Nicolaj Siggelkow.
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Course title: Facebook Social Media Marketing Professional Certificate
Our view: Facebook is one of the most valuable social media platforms for marketers, so knowing how to use it is essential. This course is designed to accommodate beginners and help you master the Facebook marketing skills you need to be completely job-ready.
Provider: coursera
Explanation: Developed for beginners with little or no experience, this online certification can be completed in approximately six months. Students will learn marketing content development, advertising management, performance advertising, brand development, paid advertising, Instagram marketing, and more. This course consists of lectures, reading material, assignments, and hands-on projects to help students develop their social media marketing skill sets.
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Now read: Best Digital Marketing Courses and Training Programs When Best Social Media Marketing Certification Programs
William Jepma is an editor, writer, and analyst for Solutions Review, focusing on enterprise resource planning (ERP), customer relationship management (CRM), business process management (BPM), and marketing automation. You can connect with him on LinkedIn or email him at wjepma@solutionsreview.com.
