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Backlinks are arguably one of the most important factors in how Google evaluates your website. Of course, there are many other things to consider, but make no mistake. Getting low quality and irrelevant backlinks can cause you to lose a lot of traffic. So let’s focus on the most important strategies for getting backlinks for your website.
Note that not all strategies are of the same quality. Here are eight different but highly successful strategies that you can apply.
Related: 6 Elements You Should Include in Your Link Building Campaign
1. Bring back unlinked mentions
The simplest and most basic strategy for using backlinks to improve your SEO rating is to bring back unlinked mentions. Simply put, it just tracks mentions of your brand. This can be done for free using Google itself, or by getting paid apps like BuzzSumo or Mentions to access additional stats.
If you notice that a blog post author or website owner mentions you and doesn’t include a link to your webpage, you can always ask them to reconsider. First, it guarantees a better experience for your visitors (because they can go straight to your girlfriend’s webpage), and second, you get extra bandwidth. No matter how you look at it, it’s a win-win situation.
2. Use contextual links
Another strategy that many people choose is to use contextual links. This is a great option, especially if you want to enrich your content with additional resources such as a Read More section. Of course, to use contextual links, you first need to identify the correct prospect.
In other words, if you’re writing a recap of the top 10 best graphics cards of 2021, you should reach out to authors who have written similar text and are happy to recommend other articles. Of course, you should explain why it makes sense to work with you and why your content is worth featuring.
Using contextual links isn’t as easy as getting unlinked mentions back, but it definitely works.
3. Be a source of information yourself
One of the most important things you can do to get more reputable backlinks is to become a source of information for other publishers. You can do this by creating quality content worthy of being shared or cited by other publishers. Every time you do this, you get a backlink!
Suppose you can deliver top-notch content. If so, this method turns out to be surprisingly easy.
Also, remember that quality isn’t the only thing that matters, as you have to be very quick. Otherwise, the publisher may choose another source for you!
4. Remember to update old content
Check articles that haven’t been updated recently and see how many backlinks they have. However, aim only for the best and choose only articles that have been referenced from many different sources, preferably the most reputable ones.
Create a new “fresh” article after doing some research on the topic, based on the details of the article you just found. Remove statements and calculations that have been proven wrong and enrich the text with data available only after the original article is published.
By doing this, you can contact the website owners who used the old article as a source and let them know about the new updated version. They will be happy to use your data and you will earn brand new high quality backlinks.
5. Create a free tool
This strategy requires skill. But if you have what it takes, you can create a real backlink his machine. You can even get new leads by building that type of tool properly.
However, it’s important to choose the correct tools to build with. So do some research on your keywords first. For example, enter the text “generator” or “template” and see what is displayed. Next, identify the types of tools that currently get the most backlinks from your competitors.
Then proceed to create the best possible tool. This process may not be easy, but this strategy is one of the best you can choose.
Related: How to Build an App When You Can’t Code (Step-by-Step Guide)
6. Publish Your Complete Guide
Another way to try to generate as many quality backlinks as possible is to create guides. Note, however, that in order to be successful, the guide must be detailed, comprehensive, and technical, as well as written in an easy-to-understand manner. Choose the topics you specialize in the most, as they are most likely to produce high-quality guides.
Like free tools, top-notch guides attract publishers on their own. Publishers know that a complete and detailed guidebook on a particular subject is a great help to their clients and saves them a lot of time. !
7. Use different images and GIFs
Images and infographics are the best way to present your data and engage your followers. They can get as high quality backlinks as, if not more than, textual content, so don’t hesitate to add them to your articles and blog posts.
Use charts, graphs, diagrams with data, several graphic templates, and even a free photo gallery for your convenience. With so many options to choose from, choosing the right option for your web page shouldn’t be too difficult. Remember that quality is as important as quantity.
Your choice is yours, but generally you should attach at least one high-quality image to each article.
Related: 7 must-have tools for creating infographics
8. Use broken links to your advantage
If you come across a topically similar website with broken outbound links, feel free to contact the owner and suggest updating the link to direct users to one of the pages instead. Using this method is another example of how everyone wins with the right approach. You get great new backlinks, owners can fix broken articles, and readers get a better experience.
Of course, you should choose the right website for your business with the right SEO tools. However, with so many options to choose from, it’s easy to pick the one that best suits your needs. Remember: Backlinks are priceless and good SEO tools can help you get them.
