Arif Kazi
The e-commerce space is booming, with both new-age and traditional brands looking to capture a portion of the revenue from having an online presence for their business. To stay ahead of your competitors, here are some tools that can help you get listed in the top results on search engine result pages.
The internet is full of brands and their e-commerce websites. Due to the large number of competitors, a general keyword search on any search engine will provide users with countless search engine result pages of brands around the world that serve their needs. The Covid-19 pandemic and ensuing lockdowns have further fueled the shift of businesses from brick-and-mortar stores to intangible virtual businesses. With this growing traffic from service providers and producers in various industries on the internet, e-commerce is set to become a major source of revenue for several brands.E-commerce by both businesses and users Evidence of its growing reliance is a study by Statista highlighting that e-commerce, which accounted for 7.4% of retail sales in 2015, is set to rise to 21.8% by 2024.
With great potential in the online business space, you may want to drive traffic to your product website and product pages on various e-marketplaces such as Amazon, Flipkart, etc. To drive more visitors and genuine buyers to your website organically, you need to step up your search engine optimization (SEO) game. This will automatically rank higher for your desired keyword searches by your audience.
Here are some SEO tools that can help you build your website while following best practices for appearing in the top search engine result pages (SERPs).
google analytics
Brought to you by the tech giant Google itself, who can agree with the efficiency and proposition of this tool? It is designed to provide instant information and detailed data about how users use the website. The tool is completely free, so use it without hesitation. In order to rank higher on search engine result pages, Google Analytics can help you ideally guide how to diligently track your website traffic and address areas for improvement. , real-time accurate reporting, user-friendly interface, and more.
SEMRush
With a variety of use cases, SEMRush offers actionable reports for SEO, content marketing, competitor research, PPC, and social media marketing. Containing 26 tools related to SEO, SEMRush helps users with in-depth tracking such as keyword research, on-page SEO, local SEO, and his SE analysis of competitors. Preferred by some of the world’s leading SEO brands, SEMRush is popular for its location tracking tools, hyper-targeting capabilities using PIN codes, competitor discovery reports, and integration with Google Data Studio.
helium 10
If you are a regular Amazon seller, Helium 10 can help you get more opportunities in the e-marketplace giant. With a variety of tools to help with product research, keyword research, listing optimization, marketing, and analytics, he said Helium 10 simplifies the discovery of high-volume, high-ranking keywords, helping brands rank higher in the top search results. raise your status. Its magnet tool provides information on a large number of search terms that match Amazon products listed. Helium 10’s listing optimization tools that make listing optimization easy can help you save time and capital.
Ahrefs
Another ecommerce SEO tool used by several brands, Ahrefs offers keyword research, competitor analysis, link building and many other features to help you rank higher in SERPs. . With easy accessibility and the ability to conduct a comprehensive SEO audit of your ecommerce store, Ahrefs can help you identify broken links. With quantifiable data on website rankings and actionable ways to reach better places, Ahrefs is the preferred user-friendly ecommerce SEO platform.
Raven SEO Tools
Offering in-depth SEO and SEM competitive research, the Raven SEO Tools are a suite of tools that help you easily understand the keyword choices used by competing brands. It also helps you review your landing page and suggests effective tips to make your content more effective. Raven SEO Tools creates immersive reports on website performance that attracts traffic, gives you the headroom to integrate social media marketing tools as well, and is also preferred for seamless search engine optimization of ecommerce product pages .
Uber Suggest
An effective suite of free ecommerce SEO tools, Ubersuggest is the brainchild of Neil Patel and offers a myriad of ideas for optimizing your website content. It has more features, including a Keyword Ideas section that offers long-tail versions of simple keywords. It also provides detailed analysis of SERP overviews and suggests content ideas in a user-friendly interface. Ubersuggest also uses SEO tools to provide details on how competing brands are performing in the e-commerce space.
Google PageSpeed Insights
A free Google PageSpeed Insights tool that helps you identify areas for improvement by providing detailed reports on any issues that exist on your website, it can help you improve your efficiency with key web vitals. It provides comprehensive insights about your website, making it an ideal SEO tool for him to track website performance seamlessly.
google search console
To use Google Analytics optimally on your website, you should integrate Google Analytics with Google Search Console. Having both connected simplifies your quest to improve your keyword opportunities. Suggesting you tune the keywords people search for to find your content, Google Search Console gives you detailed information about your landing pages, search queries, click-to-open rates, and more, and improves your overall ecommerce store performance. improve.
mozpro
Moz Pro, yet another in-demand SEO tool used for ecommerce optimization, is Moz’s flagship SEO that showcases a seamless resource section and an interesting dashboard with detailed information about your website’s SEO performance. Tool suite. A site crawl analyzes your placement in the SERPs compared to your competitors’ base keywords and uncovers the problems that are preventing search engines from crawling your website completely.
The need for accurate search engine optimization is so important in this day and age that it can determine the fate of your brand and whether it survives or dies in the highly competitive e-commerce marketplace. A multi-benefit SEO tool that accurately reports your website’s ranking on the SERPs, notifies you of content gaps based on your competitors’ performance, identifies keywords that are relevant to your business, and guides you through effective content strategies. support the formation of Suggest practical tips and improve your product description writing skills. Since we often evaluate bids to maximize efficiency in ecommerce, today you should consider the aforementioned SEO tools.
The author is WhatDirector and Managing Director of Dust Value
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