Google has started pushing updates to its helpful content system. This is the first major update to this update since it was released in August 2022. The update started yesterday, December 5th, but now he is prominent on December 6th. That’s why Google announced this update today.
what’s new Helpful content updates (aka System) are now global updates, affecting all languages, not just English. This allows our systems to detect more low-quality content that is primarily made for search engines rather than people.
Google also said the system has been updated with additional signals to help Google better identify content created primarily for search engines and content created for people.
timing. According to Google, the update appeared for a low volume of queries late on December 5th, but became a more notable update on December 6th and became more visible.
roll out. As with most other Google updates, the rollout will take about two weeks to fully roll out.
Google writes: It may take up to two weeks for the rollout to complete. ”
More information on useful content updates. Google’s helpful content updates are specifically targeted to “content that appears to have been created primarily to rank high in search engines, rather than to help or inform people.” increase.
Google said the algorithm update is intended to make it easier for searchers to find “high-quality content.” Google wants to help users by rewarding better, more useful content written for humans.
Content written for the purpose of ranking in search engines, so-called “search engine-friendly content” or “SEO content”, is frequently written and discussed on social media these days.
In short, searchers get frustrated when they land on unhelpful web pages that rank high in search because they are designed to rank high.
Google’s new algorithm is designed to downgrade these types of websites and help search engines rank more helpful websites designed for humans.
Google says it’s “an ongoing effort to reduce low-quality content and make it easier to find content that’s authoritative and useful in search.”
What to do if you get hit Google provides a list of questions you can ask yourself about your content. Please read these questions posted here and ask yourself in an unbiased manner if the content is in sync with this update.
Keep in mind that if you’ve been affected by this update, it could take months to recover if you’ve done everything right and made changes to your content over time.
Google said it could see positive changes as soon as the current update finishes if the site is no longer considered unhelpful. You may not see any positive changes on your site. So always work on making the site more useful.
why you care. If you’ve noticed changes in your Google search rankings and visibility over the next two weeks or so, especially if they’re big changes, they’re probably due to this update. Read Google’s advice, make the necessary changes, and hopefully recover in the coming months.
We hope you all will benefit from this update.
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About the author
Barry Schwartz is a contributing editor for Search Engine Land and a member of the programming team for SMX events. He owns his RustyBrick, his New York-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on highly advanced He SEM topics.You can follow Barry Twitter is here.
