What is the smartest way to introduce a new consumer product or service? Quora: a place to gain and share knowledge, helping people learn from others and understand the world better.
answer By Hunter Ray Barker, Co-founder of Bullfrog Digital Marketing Agency & SEO Company Quora:
Let me preface this answer by defining what I feel is meant by “smart” when introducing a new consumer product or service.
what i believe won’t Being smart is spending large amounts of time, money, and resources building a consumer product or service to find it… People don’t want that!
So “smart” means knowing your target audience wants it before you even introduce it.
Here are some ways to achieve this.
1. Send a survey to your existing customer list.
Create surveys using Google Forms (or other similar software) to ask targeted questions about your product or service to determine if your audience would actually purchase the product or service you are offering You can check if
One thing to keep in mind is that there is a big difference between someone who says an idea looks good and someone who says it looks really good. buy it nowThis is what you want.
2. Survey your audience with paid advertising.
You can use paid advertising (Google Ads, Facebook Ads, Instagram Ads, etc.) to conduct the same research on your target audience.
This way, you can get responses from people who have never heard of your business or who have no relationship with your business.
3. Partner with neighboring companies in the same industry to gauge interest.
If you have another company that shares a similar audience that you would like to showcase your new product or service to, we can partner with that company to send surveys to your list.
This is especially beneficial because you can leverage their authority, your relationship with your audience, and not have to spend a dime on paid advertising (if that’s not what you enjoy doing).
plus! I highly recommend checking out Ryan Levesque’s book “ASK”. Delve deeper into this concept of asking your ideal customer to make sure your product or service is a hit before sacrificing all the time and money they spend creating a successful new product or service. increase.
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