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If you’re new to SEO or thinking about starting your own website, you probably have hundreds of questions. Perhaps one of the most pressing issues concerns backlinks.
To make your website successful, you need to understand what a backlink is. Thankfully it’s not that complicated.
What is a backlink?
Let’s start from the beginning. Backlinks are some of the important components of web pages. Simply put, whenever one website links to another website, it generates a backlink for the linked website. Backlinks are very important because they are considered like votes of confidence by the Google search algorithm. Also, the higher the authority and reputation of the website linking to your site, the stronger the backlink.
Related: 6 SEO Tips That Will Benefit Any Business
Why should I care about backlinks?
Backlinks are important for SEO. So you should always aim to get as many backlinks as possible from reliable sources. Getting lots of backlinks lets Google know that various websites see you as a great partner. This means that you are more likely to appear higher in Google search results and, of course, more people will find and visit your site.
different types of backlinks
There are three types of backlinks worth noting.
first of all, Natural backlinks. Another website distributes them without any action on the part of the user. Simply put, other her websites link to yours just because the owner or author of a particular article believes your content is worth following. It is. How do you generate natural backlinks? The solution is simple. Just strive to create her website and content of the highest quality possible.
Then there are other manual backlink, you can achieve them thanks to various activities. For example, with the owner’s permission, you can create a guest blog on another of her websites and use this opportunity to promote her webpage with backlinks.
Finally, we also have: homebrew linkAs the name suggests, you are the only person responsible for its creation. Of course, this means that creating them is no problem and takes only a few minutes. However, be aware that overuse of this method can damage your SEO reputation. This means the website will drop in his web search rankings.
Are all backlinks important?
At a basic level, the more backlinks you generate, the better. However, as mentioned above, not all types of backlinks are of equal value. Self-created backlinks are obviously less important than naturally acquired backlinks, but this is not the only way to classify backlinks. There are some other issues to consider as well.
Dofollow and no-follow backlinks
If you run any kind of website, you can choose whether or not your backlinks go through so-called stocks, also known as “link juice”. Typical no-follow links pass no equity, while standard follow-follow links pass equity. On paper, the following link is much preferable. However, it highly depends on the quality of the linking website. If relatively high, even no-follow links can provide quality benefits.
Domain authority link
The higher the quality of the website you get backlinks from, the higher the Google search algorithm will rank your website. However, links from websites that are considered spam can significantly lower your rankings.
link relevance
Google has its own method of determining whether a given backlink is related to the website’s theme and will provide a suitable rating. For example, let’s say we’re a candy factory and our backlinks come from a candy store. However, if the backlink is from a mortar factory, it will be rated very poorly. more likely to be
link location
The term “location” in this context does not refer to an actual physical location. So what do we mean by ‘link destination’? This rating measures the ‘best’ or ‘proper’ place to place backlinks on a web page. In general, the more random users your backlink sees, the higher your score. For example, a backlink placed within a paragraph of a particular article receives a higher ranking than a link placed at the bottom of a web page.
link number
Backlinks are definitely useful and very important, but you should be careful about how many you include on a particular web page. After all, “more” doesn’t always mean “better.” In fact, in most cases, a limited amount of well-thought-out links is much more effective than a large number of backlinks to a particular web page. Quality over quantity is the golden rule.
anchor text
Finally, it’s worth discussing anchor text. Anchor text is simply formed by words that display hyperlinks within specific content. Can be used with any link type, including inbound and outbound links. The key to achieving high anchor text rankings is to focus on SEO criteria when crafting. In that case, it would be nice to use the synonyms suggested. In general, high-quality anchor text should be uncommon and relevant to the topic.
Related: How to increase backlinks for your small business website
How to not get backlinks?
Now that we’ve shared essential tips on what to do to achieve quality SEO backlinks, let’s tackle all the things you should avoid.
First of all, don’t buy random big packs of backlinks! Contrary to what sellers say, this is not a good idea. You need to grow your website steadily and over time attract the attention of more reliable partners. That’s the only way to success.
Don’t forget that backlinks are probably the most important factor in how Google ranks your website. Don’t reduce quality just because your website looks more visually appealing.
Finally, remember that Google can easily recognize your attempts to “tamper with the system.” If you believe the problem is serious, you can even ban your website from appearing in Google Search entirely.
Backlinks are valuable for improving your SEO and gaining an edge in the SERPs, but only if you commit to the task of getting them the right way. No need to rush. If you focus on creating top quality, meaningful content and establishing relationships with relevant authorities in your niche, you can slowly but surely grow your backlinks and her SEO.
Related: 4 Ridiculous SEO Tactics That Penalize Your Site
