Digital marketing has exploded in popularity over the past decade and shows no signs of slowing down in the near future. To help you better understand this topic of increasing importance, we’ll cover what digital marketing is, how it differs from internet marketing and search engine optimization (SEO), what benefits digital marketing can offer, and how digital marketing can be achieved. Define the main tools that will help you. In life.
If you want to learn more, we have a great guide explaining the difference between internet marketing and SEO.
What is digital marketing?
Although definitions vary, digital marketing can be summarized as follows: Use all digital channels to promote products and services.
As you can see, most digital channels deal with the Internet and give your business a proper online presence. But digital marketing goes beyond the internet and includes offline channels such as:
- Signboard (both indoor and outdoor)
- sms text
- tv set
A more simplistic definition of digital marketing is the practice of marketing through electronic devices or the Internet.
What is the difference between digital marketing and internet marketing?
Although we sometimes hear the terms digital marketing and internet marketing (including online marketing) used interchangeably, they are not exactly the same thing. why? This is because digital marketing uses both online (internet) and offline (television, billboards, radio, etc.) methods.
Internet marketing, on the other hand, requires a working Internet connection to send messages and connect with prospects. So you could say that internet marketing is a type of digital marketing, but not the other way around.
What is the difference between digital marketing and SEO?
Similar to internet marketing, SEO (search engine optimization) is also a form of digital marketing. You should use tactics to increase your website ranking so that you are positioned near the top of the search engine result pages (SERPs).
The fact that SEO is under the umbrella of digital marketing is just one of the differences between the two. Another factor is cost. SEO is seen as a more liberal strategy for building a brand as it takes time and effort to achieve higher rankings. Digital marketing is seen as an expensive strategy to grow your business as it uses paid advertising, whether online via paid search or offline via radio spots, billboards, etc. This is mostly true, but you should know that SEO is never free due to the time commitment of SEO and the possibility of hiring an expert to handle the work.
SEO can play a big role in any digital marketing campaign. The better your SEO efforts, the more successful your digital marketing campaigns are likely to be, as they appear higher in the SERPs, attract more traffic and attention to your site and content, and increase conversions and sales. I have.
SEO is a broad topic and can take a lot of time to master. To give you a quick overview of what it’s all about, here are some of his SEO practices used to boost site rankings.
- Use keywords naturally throughout your site and content.
- Proper use of title tags and meta descriptions.
- Publish unique and compelling content your audience wants.
- Make sure your content is up to date and fresh.
- Eliminate duplicate content.
- Make your site user-friendly with intuitive navigation, optimized page speed, and more.
- Add descriptive filenames and alt text to images.
- Using internal and external links.
To learn more about search engine optimization and SEO strategies, we recommend reading our in-depth SEO guides:
What are the benefits of digital marketing?
Many companies have shifted to digital marketing and moved away from traditional marketing.
- Targeted advertising and the power of the internet have improved our local and global reach.
- It’s easy to get started regardless of lack of experience or a limited budget.
- Choosing a digital marketing strategy such as building a website, SEO and social media will reduce costs compared to TV, radio etc.
- With several marketing options, you can choose the strategy and content type that fits your needs, budget and time.
- Ability to reach targeted audiences looking for specific products and services via social media advertising, PPC, etc.
- Good engagement (especially via social media) allows you to connect with your users, understand what they want and how to deliver it to build loyal followers.
- With web analytics, you can track your results, see what works and what doesn’t, and optimize it to improve future marketing efforts.
digital marketing tools
Now that you understand the many benefits that digital marketing offers, here’s a list of tools that can help you make the most of this method to reach and convert your customers.
SendGrid makes it easy to connect with your prospects and customers via email. If you’re new to email marketing, SendGrid’s free plan and user-friendly drag-and-drop editing help you get started quickly.
Moosend is another great digital marketing tool for those looking to connect via email. It’s user-friendly, affordable, and beginner-friendly thanks to automation, detailed reporting, and email campaigns that can be started without writing any code.
Loomly is the perfect digital marketing tool for small teams looking to grow their social media presence. You can use it to manage your posts, find new content ideas to gain followers, and work with your team to keep everyone on the same page.
When it comes to social media management platforms, Sprout Social is near the top of the list as it allows you to organize all your content and assets in one place. This makes it easy to schedule and publish content across various platforms so you don’t miss anything. It also has extensive analytics to help you see what works and what to avoid to keep you from becoming addicted.
When you step into the SEO realm of digital marketing, you come across Semrush. Semrush is his popular SEO tool perfect for keyword research, location tracking, and competitor spying to skyrocket his SERP without time-consuming trial and error.
Read the Semrush review: Review of the Semrush SEO tool
Make sure your current content is SEO friendly and keep up with your competitors via Ahrefs. Also creates new and engaging content that your audience is asking for and performs site audits to ensure you are not missing any areas of his SEO strategy that are on-page, off-page or technical works wonders too.
Read Ahrefs Review: Ahrefs SEO Software Review
When you use paid search to drive your digital marketing efforts, you need a landing page that can drive traffic. Unbounce is a digital marketing tool that helps you create, tailor and publish landing pages that convert.
Driving traffic to your site is only part of the digital marketing equation. To convert visitors, they need to stay. OptiMonk helps you do this through customized pop-ups that grab your attention.
Infographics are a great way to convey information and grab your customers’ attention. Venngage makes it easy to create infographics to share on your page, social media, and more.
Read more search engine optimization tutorials and SEO tool reviews.