Co-Founder of Law Firm SEO Company, custom legal marketingwhich focuses on strategies in the highly competitive field of practice.
Getty
Successful content marketing and search engine optimization requires a whole team. From researchers to strategists to the creative minds that explain the data and ultimately create the pages that generate leads, many experts need to work together to propel the law firm to the top of his one page. I have.
With so many people involved, it makes sense to work with an SEO agency that already has the talent and infrastructure in place. How can you be sure? To help you make the right choice, I’ve created a list of things law firm SEO agencies often get wrong:
They don’t understand your law firm’s business model.
One of the biggest mistakes law firm SEO agencies make is not understanding the law firm business model. Many SEO agencies are accustomed to working with companies in other industries before deciding to target the legal industry. Very different from optimization.
Your agency needs to understand your business, the revenue delays from case sign-up to case settlement (or court victory), and the well-funded competition they face in the market. there is.
Ignore the dialogue and focus only on the keywords.
Keywords are certainly important, but people search for lawyers in many different ways. Her SEO, which works for a senior law and property planning firm, focuses only on “property planning attorney” as a keyword and on questions such as “what is included in a property plan?” if not. or “What is a trust?” They ignore the conversations potential customers have with Google.
On your search results page, you should encounter the words, phrases, and questions that users are using to initiate their searches. Keywords alone are not enough.
They focus on links, but not on-page SEO.
On-page SEO is the practice of optimizing individual web pages for search engines. This includes everything from the language of your headers, the size of images on your site, how fast pages load on mobile devices, alt text for images, and internal links to related content.
Some SEO agencies go all out to drive external links to your website, but ignore the content that those links point to.
Focuses on content and on-page SEO, but less on links.
This problem is two-way. If your law firm’s SEO agency is committed to content and SEO on its pages, but is not making the necessary effort to get other sites to link to that content, those pages are You’ll never gain the powers you need to ascend. Page 1 to the top.
Offsite links (i.e. other sites linking to your site) tell Google that there is content worth reading. It adds value to the Internet and should be visible to users searching for it. Building links the right way takes a lot of time, patience and experience. If an agency doesn’t follow their link building strategy (the right way), all the work they’re doing on your her website is a waste of time.
they do not communicate.
The single biggest complaint I hear when talking to law firms that are frustrated with their digital marketing agency is that their teams aren’t communicating. I always recommend visiting. Whether monthly, bimonthly, or quarterly, you should request regular meetings with the law firm’s SEO agency. Not only do you need to know how your marketing dollars are being spent, it’s good for agencies as well. Through this conversation, you can share insights that analysis alone cannot provide. For example, are you getting a lot of leads, but the quality of your leads is low? Are you getting more leads in one practice area, but not another? This is information worth sharing with your SEO agency as it will help them improve their plans.
A successful SEO strategy can bring quality leads and lawsuits to law firms. Use this guide to ensure the law firm’s her SEO agency is the right partner for your success.
The Forbes Agency Council is an invitation-only community for executives at successful public relations, media strategy, creative and advertising agencies. am i eligible?
