Product Manager Itamar Kolem, the brains behind our website traffic feature, examines the winners and losers in November website traffic.
November is a big month for e-commerce. Thanksgiving weekend kicks off the shopping season. On Black Friday and Cyber Monday, millions of people shop online for bargains.
Looking at the 10 most visited websites in November, Alphabet (Google) was once again the leader in website traffic for the top two domains, Google.com and Youtube.com. eBay (Ebay) ranked 10th on the list, and Netflix (NFLX) dropped two spots to 12th place.
Of this list of most visited websites, Amazon.com (AMZN) and Ebay.com had the biggest growth with 7% and 4% increases in website traffic respectively. His website with the biggest drop is his Twitter.com (TWTR), its traffic decreased by 3%.
Looking at the top 100 domains, the biggest “winners” were mostly from the fashion and e-commerce industries. Here are the best performers in each industry:
Again, looking at the top 100 domains, the biggest “losers” by industry are:
We also looked at which websites showed the greatest change in ranking in terms of website traffic volume. The biggest change is Reddit favorite Gamestop.com (GME), moving up 28 places. Here are the top five companies that moved up the rankings:
- gamestop.com (GME), up 28 places
- Rakuten.com (RKUNF) up 22 places
- Qvc.com (QRTEA) up 21 places
- Macy’s.com (M.) up 21 places
- Coinbase.com (coin) moved up 16 places.
The views and opinions expressed herein are those of the authors and do not necessarily reflect those of Nasdaq, Inc.