Established SEO National In 2007, we helped NBA teams, INC, and Shark Tank’s featured websites rank higher in search engines without paying for advertising.
Getty
The smartwatch can calculate body temperature and blood saturation level. Fast food menus show you the exact number of calories a cheeseburger will pump into your body. Your weather app knows what the weather will be like days in advance.
In this age of instant information, why can’t an SEO company guarantee a price and deadline to get your business to the top of Page 1 on Google? This is why there is truth in that statement.
The world’s most respected SEO firm arguably says you should be far more wary of companies that provide precise dates to improve your rankings than those that provide generic timeframes I guess.
The same goes for costs. The idea of his layered SEO package may sound tempting (“get X results for X dollars”), but it’s actually a bad idea. It’s like a guaranteed return on a stock. Impossible and deceptive.
When it comes to SEO, you are swimming in a vast ocean of variables.
• competition in your industry
It’s one thing to compete with the fat wallets of real estate and finance, and the deep pockets of health, nutrition, and pharmaceutical companies. am. More competition = more effort = more time = more search engine optimization costs.
• geographic target
Are you a pediatrician trying to attract patients in a small town? Or a statewide network of clinics? Do you offer products or services city, state, national, or international? The wider it spreads, the fiercer the competition. It takes more effort, more time, and more money.
• the quality of your website
A beautiful, easy-to-navigate website with top-quality content attracts more traffic and increases conversions. If your site’s page speed, usability, or mobile responsiveness aren’t good enough, it may require a time-consuming and expensive redesign. Otherwise, you’ll have to decide if you want to “save money” now, at the cost of slower growth and less long-term returns.
• constantly changing algorithms
Search engines require ongoing proficiency, even for the most experienced SEO professionals. Consider Google, which changes its algorithm hundreds, if not thousands, of times per year. These algorithms are carefully designed to keep spammers from leaving the search engine, so they can provide quality results that keep people coming back to Google for future questions and needs. . If they leaked their secrets, they would lose their competitiveness.
So what works today may not work tomorrow. For example, it used to be common to stuff websites with as many keywords as possible to attract the attention of web crawlers. Then in 2011 Google released the Panda algorithm. Penalizing websites for keyword stuffing and upending the ranking hierarchy.
Even Google’s online policy states: There are no expedited submissions to Google. “
SEO companies that guarantee results don’t take into account the whims of search engines that can slow or speed up progress without warning. I have. While these black hat techniques can lead to quick profits, they are not sustainable and can put your site in a long-term penalty box with the following algorithms:
• Ranking and conversion
Page 1 rankings for golden keywords are often considered the Holy Grail of SEO, but they are much more than that. A business can promise to appear on page 1 for a variety of low-competition keywords, but this can be an empty win if those terms aren’t attracting the right audience to buy the product. .
A good SEO company will do research to understand your audience and help you plan the best keywords and content to attract the right buyers. Websites load fast, are easy to navigate, and trustworthy It helps to make sure it’s something you can do. Without addressing these variables, the world’s #1 ranking would all flatten out.
When hiring an SEO firm, ask the right questions and don’t be fooled by promises of overnight success: SEO is not a cost. it’s an investment. Stop asking how fast or how cheap, ask instead what the potential profit is. The best question is how an SEO provider can make your site more visible, discoverable, reputable and attractive to your target users while maintaining search engine favor.
The Forbes Agency Council is an invitation-only community for executives at successful public relations, media strategy, creative and advertising agencies. am i eligible?