Many businesses are misled by statistics showing high amounts of site traffic, essentially ignoring how much of those visitors are or are not actually eligible.
SEO and PPC tactics can be very effective in getting the right users to your website, but there are metrics to identify how many of your visitors are serious buyers and how many are just tire kickers. must also be provided.
Here are some of the main reasons why it is important to focus on quality rather than quantity of industrial website traffic.
Improve your ROI
Aiming for high-traffic goals feeds a huge number of buyers, but if your traffic isn’t made up of quality leads, everything else suffers, including your return on investment (ROI). will be
You need to establish a presence that shows why you are a better choice than your competitors. Your efforts should be focused on specific personas and you should conduct analytics that measure how many users are engaging with your site and how they are engaging. It may have taken too long, or you may not have found what you were looking for on the website. Regardless of the reason, understanding buyer behavior can lead to the quality of your website traffic.
So, assuming your website is in top shape, start thinking about: best place to promote your site Make sure your intended visitors are actually leads. Focusing on quality over quantity of web traffic allows for more engagement, better leads and increased revenue.
your data will be more accurate
Speaking of bounce rates, the lower these rates, the easier it is to categorize trackable site activity such as downloads and page views. This makes it easier to separate what’s working and what’s not. Imagine trying to find conversions on your site by sifting through the activity of a million site visitors, the majority of whom don’t need or want to know about your business.
Now imagine sifting through data for 1,000 highly targeted visitors who are likely to engage in some way. The latter allows us to better understand which factors have the greatest impact on converting visitors into customers.
But let’s say you’re still struggling with low conversion rates. At least with good analysis, you can identify what needs improvement, what should be phased out, and what shows promising signs. Focusing on better traffic quality results in a significantly smaller pool of data, which is much more useful for forward-looking decision making.
So how do you make sure you get quality traffic and focus on a true lead generation website? Read below for proven tips.
Publish specific, targeted content
Write content specific to your product or service. This goes beyond just highlighting the names of products, tools, or materials that you use or manufacture frequently. Rather, focus on the needs that the final product will meet. Think about the problems your prospects face every day and how you can solve them.
Can you publish a checklist of common application errors or provide an e-book with specific issues? How can you reach prospects at each stage of their buying journey? Create content with that in mind and it will be accessed organically through search. Point your content to the right people and the right people will come to you.
Also remember that a compelling and specific headline is essential. Imagine yourself searching. How many articles and websites do you miss because your keywords aren’t clearly stated in the headline or because sample content at the beginning is listed under the headline? Talk to your buyers’ needs and waste time Please do not This also filters out low quality traffic that you don’t want to pollute your data pool anyway.
Here are some resources to get you started.
Determine the quality of website traffic
Not all traffic is created equal, so the quality of traffic metrics is not the same. Here are some things to watch out for when judging quality, and numbers to watch out for.
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bounce rate
What does bounce rate mean? Bounce rate is the percentage of visitors who come to your site who move on to another location after viewing only one page. High bounce rate is usually bad and low bounce rate is good, but this depends a lot on the purpose of the page the user is visiting.
If you have an informative blog post, you may get a higher bounce rate than a page that is supposed to convert. Still, if a particular page has a high bounce rate, you may not be reaching the right people.It’s time to strategize different ways to engage with your visitors and evaluate new ways to target them quality traffic to your site. We’ll cover this in more detail in the next guide.
Average time spent on page
Average time on page is the amount of time users spend reading text, watching videos, or engaging with content. If visitors stay on your website pages or blogs for a long time, you can infer that they are interested in what they are seeing: quality.
💡Thomas Facts: Compared to visitors from search engines, visitors from Thomasnet.com view company profiles and click on website links.
- 40% reduction in website bounce rate
- 65% increase in time spent on website
- 210% more frequent sales leads
Apex Plastic President Pete Elzer said:
➡️ Complete your company profile on Thomasnet.com to get quality traffic from the most engaged industrial buyers online.
page views
We all want to see high pageviews on our site, especially pages that convert. If the visitor is qualified, they are more likely to view her website pages. After all, businesses want quality traffic to come to their sites because visitors are more likely to lead to sales.
Additional resources to get you started:
Prospect conversion
Lead conversion is a top priority for many of us in the B2B space. This is arguably the most important as it usually goes hand in hand with business success. To determine how many conversions your company is getting through her website traffic, set goals in Google Analytics (GA) and track the actions users are taking on your website.
Setting goals is easy with GA, but why not take it a step further and turn anonymous website traffic into sales leads? thomas Webtracks? This free tool allows you to see exactly where your website visitors are coming from and what pages they are interested in. This insight will help your sales and customer support teams.
“WebTrax allows us to see what our target customers and target industries are seeing on our website, so we can answer questions on those issues and be ready to order advanced inventory.” said Julia Mace, marketing leader for SUS America, Inc.
go directly to the customer
If you were starting a softball team, would you advertise at your local ice skating rink? Probably not. Therefore, apply the same logic to how and where you post website links, advertisements, and marketing materials.
Where are your target customers hanging out digitally? Thomasnet.com.
Hundreds of thousands of buyers visit Thomasnet.com every day to find suppliers, source products and gain industry insight. In fact, Thomas Network has over 1.3 million of his B2B registered users, home to the largest, most powerful and active network of industrial/B2B buyers, engineers and purchasing decision makers. Thomas Network’s Fortune 1000 Source.
Interested in driving quality traffic to your website from them and generating more RFQs? Complete your free profile now to get started.
Make sure Thomas’ company profile information matches what is on the website, including product specifications, charts, graphs, images and videos. CAD file when appropriate. Also, unify the name, address, her website URL, and phone number to make it easier for buyers to respond.
With over 122 years of connecting B2B buyers and suppliers, Thomas understands what it takes to grow your manufacturing business. For example, TranPak is a supplier of plastic pallets. Before upgrading his growth strategy, TranPak’s website had too many irrelevant visitors and very few qualified buyers. TranPak’s president, Christian Ueland, wanted to be more visible to the right people: relevant purchasing agents and other industrial buyers ready to order.
Conversations with Thomas’ industrial marketing experts helped TranPak secure top positions on Thomasnet.com in targeted categories such as ‘Plastic Pallets’ and ‘Export Pallets’. This increased his first-year sales by 24%, and the increased recognition in new markets and industries allowed TranPak to expand from a local supplier to a domestic pallet his supplier.
“The prospects we get from Thomasnet.com are qualified. They are purchasing managers who are serious about our products,” said Christian Ueland, President of TrankPak, Inc. I never did business.”
Manufacturers who combine their website efforts with a presence on Thomasnet.com can see true ROI. That’s because buyer behavior today isn’t the same as it was a few years ago. They are tech savvy and prefer to source their suppliers online and anonymously. A strong online presence and a modern website are key to growth.
“Thomas is a true partner in our digital transformation, helping our internal teams do their jobs better. ” Provider of turnkey consumable manufacturing services. E2Global has partnered with Thomas. A cost-effective advertising and marketing solution that works 24/7. Early results of our growth strategy have received RFQs from leading brands such as: Medline and Colgate/Palmolive. “Don’t start with Thomas if you’re not ready to grow. “ Contact us to find out how digitization initiatives can grow your industrial or manufacturing business.
