Why SEO Pros Need To Master Prompts: The ChatGPT Revolution

Content generation has grown exponentially in recent years, making prompts a must-have tool for SEO professionals.

With these simple steps you can generate articles, images, videos and more.

Especially for marketers and SEO professionals, mastering the use of prompts is a real asset.

This is because you can teach the AI ​​how to adhere to SEO recommendations while generating high-quality content.

AI has revolutionized content generation by allowing articles to be customized to each user’s writing style, tone of voice, and preferences based on Large Language Models.

Today, SEO professionals must master these tools to stay competitive in their field.

In short, mastering prompts and AI is extremely important for SEO professionals interested in producing quality content and complying with SEO recommendations.

These tools can be used to deliver relevant and personalized content to your target audience.

promptology, or the art of creating good prompts

Editor’s Note:

Prompts are simply words, phrases, questions, keywords, etc. that are entered into an AI tool to generate a result.

What is promptology? The art of creating the most effective prompts to achieve desired results.

text generation prompt

After many failed attempts to generate quality text, we can say that 2022 is the golden year of text generation.

Generating text has never been easier, but we’ve identified the main obstacles you’ll encounter and their solutions.

“Text too short”

Often the solution is to train the AI ​​to create a document structure that includes an introduction, subheadings, one or more paragraphs per subheading, and a conclusion.

The release of DaVinci-text-3 revolutionizes long content creation as AI knows how to create long content with simple instructions.

The best prompts for this new AI are:

• “Writing a Comprehensive Guide [topic]”
• Create a detailed analysis of [topic]”
• “Describe the benefits [topic] In detail. “
• explain the history of [topic] and its impact [related field]”
• “The text is long, but I don’t like the way it’s written in repetition.”

In this case, you should show the AI ​​an example of how you write and use parameters that can reduce repetition. The latest generation of AI can deliver very good results.

“Is the text unique?”

This is a very good question especially for SEO. Once the text is generated, you should use a tool such as Google that searches the quoted phrase in a search engine to detect if the generated phrase exists.

You don’t have to get all but a few phrases randomly. There are also paid services such as Copyscape for doing this.

“The text is full of invented concepts”

Sometimes AI invents concepts, but the best solution is to reduce the parameters of creativity.

Business rules can then also be used to ensure that the concepts described are relevant to the business domain.

“Who owns the generated text?”

This question comes up quite often, but text generation tools are very clear on this subject: the text is yours.

“My text is not optimized for SEO”

In fact, the AI ​​has never learned to do SEO, so you have to give it examples and let it learn the types of optimizations like:

• Include H1, H2, H3.
• Indicates related links.
• Use specific named entities such as places or people.
• Use specific keywords.

It is quite possible to generate your own SEO-optimized text.

image generation prompt

As for image generation, I’ve written a full article on how to generate images on SEJ, but let’s dig into the issues you’ll run into.

“Resolution too low”

For cost reasons, the generated images are low resolution.

Many advanced tools help increase the resolution of AI-generated images. We recommend this free tool.

“Dimensions too small or do not fit”

Again, for cost reasons, the generated images are often 512 x 512 pixels.

There are two main solutions.

You can regenerate the image by specifying the dimensions. Here’s an example from Dream studio:

You can also use the technique of outpainting, which allows you to add new image areas to your image.

“Is the image unique?

The best way to check the uniqueness of an image is to use Google Photos to check image similarity.

“Who owns the portrait rights?”

The TOS of all image generation tools state that you are the rightful owner of the image.

If you ask to copy the artist’s style, the creation is new and the image is yours.

“I used my own photo to generate the photo”

In this case, the result will be even more original and unique.

The current trend is to submit dozens of photos of yourself close-up or from afar, ultimately generating endless variations.

There are paid and free tools. If you want to generate images of yourself from different eras, I recommend using myheritage.fr. Your results will largely depend on the quality and type of photos you upload.

Now that you can teach the AI ​​about styles and unique concepts to help designers and artists stand out, here are some examples of styles learned from existing photos.

• Photo of the interior of the house.
• Fashion illustration.
• concert poster.
• book cover.

How to master SEO prompts

test and learn

The easiest way is to create a prompt, find out what’s wrong, and modify it by adding or removing instructions until you get the best results.

This technique is not scalable, but it is close to ideal results.

Often it’s not about being successful in one generation, it’s about ensuring that the results are always of consistent quality over time.

You will also need various tools to check:

• Spelling and grammar mistakes.
• repetition.
• Taboo.
• A generation too short.
• Compliance with SEO guidelines.

Sometimes you need more than 20 checks. Please note that this step may take some time. However, with some tweaking, you end up with an infinitely reusable template.

Here are some ways to get around the trial-and-error approach.

Use a quick search engine

The easiest and especially free way is to use a quick search engine. They can be used with all types of content.

The most popular prompting engine at the moment is Lexica.art. It allows you to search based on keywords to identify and extract preferred image prompts.

Simply click on the image to see the prompt used to generate the image. This really saves time.

Here is an example of creating this image in LexicaArt. Enter “https://lexica.art/?q=typewriter”.

As for text prompts, there are some initiatives, but the database is pretty empty.

At the moment, the most interesting prompts are often shared on Twitter.

prompt and negative prompt

Consider the case of image generation.

Images can also contain a lot of prejudices and unwanted things, so you can also remove images with negative prompts that specify everything you don’t want.

Note that in order for the AI ​​to be able to eliminate it, it needs to understand the concept, so it has to be taught if necessary.

A negative prompt is to specify all you do please do not you want to display in your text and images.

You should know that when a student writes an essay, he knows what he has to talk about, but that certain things should not be included as it can negatively affect the grade. I know too. The list may contain insults, jokes, inventive elements, etc.

For humans, it is part of the memory of experience, but for AI, it needs instructions in that sense.

OpenAi, for example, has corrected the bias that all CEOs are male and all nurses are female.

Prompts allow writing and negative prompts are used to avoid bias or offensive content.

The latest version of GPT-3 allows you to have prompts that show everything you want to generate and negative prompts that show everything you want to avoid: repetitions, short paragraphs, conflicting keywords, etc.

Ask AI to create prompts and perform SEO

ChatGPT is a chatbot based on OpenAI artificial intelligence.

It is designed to enable smooth and natural conversations by autonomously answering questions from users.

This chatbot is very useful for content generation as it can automatically answer questions, generate ideas for blog topics, suggest headlines for articles, and more.

It also helps generate content for social networks and online marketing campaigns.

This chatbot can use OpenAI artificial intelligence to provide accurate and relevant answers. This is very useful for writers and marketers looking to create quality content.

So you can find the prompt using this ChatGPT.

The final question is to know if this AI can do SEO.

I had already tested it by completing the SEO quiz in this SEJ article and now it does a perfect job! You can even create such a quiz in seconds.

Now ChatGPT can optimize the following content to rank on Google as “Electric Candle Warmer” and explain everything you need step by step.

The resulting SEO recommendations are better than last time, but still not up to expert level. Either way, the progress achieved in a few months is awe-inspiring.

Conclusion

You now have all the keys to creating quality prompts for generating image and text content.

You have to ask yourself if you want to build or buy one of the many tools available on the market and one of the many training courses.

Discover state-of-the-art workflows that can generate high-quality content at scale.

Other resources:

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